Müller Yogurt & Desserts is targeting continued growth by harnessing recent positive results in the flavoured milk category, investing in on-pack promotion and a supporting multi-million pound marketing campaign.
This spring will see the return of the ‘mooing’ promotional bottle, giving 100 shoppers the chance to win £1,000 (or €1,000 in ROI) if they purchase a promotional bott
Müller Yogurt & Desserts is kicking off the year by targeting category growth with its new Müllerlight campaign, positioning the product’s variety of flavours as a great-tasting way to brighten up the coldest and darkest months of the year.
Following a series of successful trials, Müller Milk & Ingredients has started switching its coloured milk bottle caps to clear, and aims to convert its whole range by summer 2023. In a phased approach, which started in November and will complete in December, the dairy company is currently converting all green semi-skimmed milk, its most popular, into clear caps.
Müller Yogurts & Desserts has launched a multimillion pound Müller Rice marketing campaign as it targets new audiences, promoting the brand as a hunger-filling hero, attracting new shoppers and driving category growth.
Müller Milk & Ingredients is to remove 500 tonnes of virgin plastic from its annual production of cream pots by switching to packaging made from recycled plastic.
Müller Milk & Ingredients is looking to recruit 75 HGV drivers, to enable the business to further build upon first class service levels for its private label dairy customers.
Müller Milk & Ingredients has relaunched its branded liquid milk range, with a focus on health, recyclability of the packaging and responsible sourcing.
Müller is partnering exclusively with Waitrose in a trial to scrap the humble blue, green and red caps used on milk bottles, replacing them with clear caps.
Müller Yogurt & Desserts is targeting shoppers looking for a sense of adventure and escapism, with its latest Australian inspired yogurt launch, Müller Corner Creations G’Dairy.
Müller Milk & Ingredients (MMI) has launched a significant recruitment push in order to maintain its first class customer service levels in 2022.
Shoppers voting for their favourite new products on the market have named both Müller Corner Icelandic Style Skyr and Müller Kefir Smoothie as Product of the Year 2022.
Müller Yogurt & Desserts has launched a multimillion pound marketing campaign to showcase Gut Glory, its new gut health yogurt brand.
Müller Yogurt & Desserts has signalled its intent to further strengthen its brands and core business and build scale in new categories, by appointing Toby Bevans as Strategy and Marketing Director.
Müller is targeting a 30% reduction in emissions from supplying farms by 2030.
Müller is targeting growth in the out of home sector with a reformulated yogurt range that now includes less sugar and comes in a 100% recyclable pot.
The new and improved recipe for the Müller Vitality healthy balance range now contains 11% less total sugar.
Primarily aimed at the education sector, the reformulated range is available now, and is also low in fat and a source of calcium.
Müller has launched its first stand-alone yogurt brand in the UK, as it targets category growth.
Müller is set to shake up the flavoured milk market with its first ever kefir product, Müller Kefir Smoothie.
Müller has invited applications for its Müller Advantage Next Generation initiative, which will help to develop and enhance the skills of 25 ambitious young farmers, enabling them to build sustainable and profitable dairy businesses.
Müller Milk & Ingredients and Lidl GB have confirmed details of a new fixed price offer available to Müller Direct farmers .
Müller Yogurt & Desserts is targeting category growth with its biggest ever Müllerlight marketing campaign.
