Press release -
Müller Corner Icelandic Style Skyr and Müller Kefir Smoothie win Product of the Year 2022
Shoppers voting for their favourite new products on the market have named both Müller Corner Icelandic Style Skyr and Müller Kefir Smoothie as Product of the Year 2022.
Müller Corner Icelandic Style Skyr, the number one single serve skyr product on the market[1], has been crowned Product of the Year 2022 in the Dairy category[2]and Müller Kefir Smoothie, its first kefir product, was named Product of the Year 2022 in the Kefir category[3].
Product of the Year is the UK’s largest consumer survey of product innovation, with almost 10,000 shoppers voting for their favourite new products.
Müller Corner Icelandic Style Skyr is the company’s largest ever Müller Corner and it contains 13g of protein. It is available as a single pot (180g), the RRP is £1.50 and is available in Morrisons, Asda, Tesco and Sainsbury’s.
Müller Kefir Smoothie is gut friendly[4], contains real fruit and is low in fat. It is available in two 312ml variants: Raspberry & Pomegranate and Mango & Orange, the RRP is £1.30, and it is available in Tesco, Sainsbury’s, Asda and Morrisons.
Justin Cook, chief executive officer at Müller Yogurt & Desserts said:
“Our strategy is to set the pace in the categories we serve, innovate to expand our reach and accelerate the development of the business.
“Müller Corner Icelandic Style Skyr is now the number one single serve skyr product on the market. It continues to drive value and excitement into the category, proving particularly popular with pre-family shoppers because of the new textures, formats and exciting flavours.
“When we launched Müller Kefir Smoothie, we believed we had found a sweet spot to unlock interest from consumers who perhaps hadn’t tried kefir before.
“The vast majority of Müller Kefir Smoothie shoppers are completely new to the kefir category, so it is a product that is clearly not only loved by consumers, but it is driving category growth.
“With shoppers naming two of our most recent innovations as their favourite new products on the market, it is clear that our strategy is working."
Topics
Müller UK & Ireland is wholly owned by Unternehmensgruppe Theo Müller which employs 26,000 people throughout Europe. In the UK, Müller develops, manufactures and markets a wide range of branded and private label dairy products made with milk from 1,500 farmers in Britain.
Müller is ranked at No.17 in The Grocer’s Top 100 list of Britain’s Biggest Brands, and it is also Britain’s most chosen dairy brand, picked from shelves more than 182 million times each year. Müller UK & Ireland comprises three business units:
Müller Milk & Ingredients aims to be Britain’s private label dairy leader and produces branded and private label fresh milk, cream, butter and ingredients products. It boasts a network of dairies and depots servicing customers throughout the country.
Müller Yogurt & Desserts is the UK’s leading yogurt manufacturer responsible for major brands like Müllerlight, Müller Corner and Müller Rice. It produces chilled desserts under licence from Mondelez International and supplies the UK private label yogurt market from a dedicated, state of the art yogurt facility.
Milk & More delivers daily essentials to more than 500,000 homes in England, via a network of 53 local fulfilment centres. The milkman is arguably the original home delivery service and Milk & More is ensuring that this great British tradition continues to flourish.
Müller is an Official Supporter of British Athletics and Athletics Ireland and has been title partner for 16 world-class events since 2016, with more to come throughout 2022. Müller aims to add taste to life and inspire people to live happier and healthier lifestyles.
