Müller UK & Ireland has announced the launch of ‘Fast Track’, a groundbreaking programme targeted at decreasing carbon emissions from supplying farms by introducing real-time data analysis.
Müller UK & Ireland has joined the processor-led organisation Dairy UK as it targets further industry collaboration.
Müller Yogurt & Desserts (MYD) has appointed Talar El Asswad as Strategy & Marketing Director.
After over 30 years in the UK market, Müller Yogurt & Desserts is converting its iconic Corner yogurt pots from white to clear plastic.
Müller has announced approval from the Competition and Markets Authority (CMA) regarding its agreement to acquire Yew Tree Dairy.
Due to complete by the end of October, the acquisition will see Müller use Yew Tree Dairy’s milk powder production capabilities to grow its export business, drive supply chain resilience and secure a positive future for the British dairy industry.
Once complet
Müller Yogurt & Desserts has expanded its portfolio to include two new Müller Light Protein Pudding SKUs, optimising its range and attracting new customers to the brand. The launch of this new product complements the new and improved Müller Light recipe and rebrand which took place in June and its supporting £8m marketing campaign.
With the protein segment growing at four times the rate of
Long-term brand partnership targets health-conscious consumers
In a first for the UK dairy industry, Müller Yogurt & Desserts will roll out NaviLens codes across all its branded products, increasing accessibility for blind and partially sighted (BPS) people.
Müller UK & Ireland is inviting applications for the third cohort of its Next Generation initiative as the business continues to drive supply chain resilience and reduce carbon emissions.
Müller Yogurt & Desserts is revitalising its classic Müller Light yogurt with an optimised product and supporting marketing campaign, repositioning the brand and adapting to consumer desires for more positive and uplifting options within the segment.
Müller has reached an agreement to acquire Yew Tree Dairy, subject to approval from the Competition and Markets Authority.
Müller Yogurt & Desserts is continuing its successful partnership with international footballer Declan Rice, launching a new wave of its ‘Rice, Rice Baby’ campaign to promote Müller Rice Protein and drive growth in the category.
The seven-figure campaign, which begins on Monday 3 June, builds on the previous Müller Rice campaign first launched in November 2022 which re-worked the iconic 90