Press release -
Müller reduces sugar in healthy balance yogurt range and introduces 100% recyclable pot
Müller is targeting growth in the out of home sector with a reformulated yogurt range that now includes less sugar and comes in a 100% recyclable pot.
The new and improved recipe for the Müller Vitality healthy balance range now contains 11% less total sugar.
Primarily aimed at the education sector, the reformulated range is available now, and is also low in fat and a source of calcium.
The nation’s favourite dairy brand[1]has also changed the plastic material used in the range from PS[2]to PP[3], meaning that the yogurt pot is now 100% recyclable.
The Müller Vitality healthy balance range is made in Shropshire using milk from British farms and 100% naturally sourced ingredients.
It is available in smooth peach yogurt and smooth strawberry yogurt, in 12 x 110g mixed cases.
The move is in line with Müller’s strategy to add further inspiration to its range of branded products, while targeting new and growing channels.
Jon Piper, Commercial Director at Müller Yogurt & Desserts said:
“There is a real opportunity for us to unlock incremental growth if we fine tune our proposition in new and growing channels, like the out of home sector.
“Müller is the number one brand in the yogurt category, so it is a brand that people already know, trust and love.
“We know that when it comes to choosing a yogurt, taste is by far the most important factor, followed by health. With our reformulated healthy balance range, our customers can be really confident that it is not only a product that meets both key needs, but it also now comes in a pot that is 100% recyclable.”
[1] Brand Footprint – The British Ranking of the most chosen dairy brands https://kantar.turtl.co/story/british-dairy-brand-footprint/page/1
[2] Polystyrene
[3] Polypropylene
Topics
Müller UK & Ireland is wholly owned by Unternehmensgruppe Theo Müller which employs 26,000 people throughout Europe. In the UK, Müller develops, manufactures and markets a wide range of branded and private label dairy products made with milk from 1,500 farmers in Britain.
Müller is ranked at No.17 in The Grocer’s Top 100 list of Britain’s Biggest Brands, and it is also Britain’s most chosen dairy brand, picked from shelves more than 182 million times each year. Müller UK & Ireland comprises three business units:
Müller Milk & Ingredients aims to be Britain’s private label dairy leader and produces branded and private label fresh milk, cream, butter and ingredients products. It boasts a network of dairies and depots servicing customers throughout the country.
Müller Yogurt & Desserts is the UK’s leading yogurt manufacturer responsible for major brands like Müllerlight, Müller Corner and Müller Rice. It produces chilled desserts under licence from Mondelez International and supplies the UK private label yogurt market from a dedicated, state of the art yogurt facility.
Milk & More delivers daily essentials to more than 500,000 homes in England, via a network of 53 local fulfilment centres. The milkman is arguably the original home delivery service and Milk & More is ensuring that this great British tradition continues to flourish.
Müller is an Official Supporter of British Athletics and Athletics Ireland and has been title partner for 16 world-class events since 2016, with more to come throughout 2021 and 2022. Müller aims to add taste to life and inspire people to live happier and healthier lifestyles.
