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Müller and Lidl GB relaunch fixed price option for supplying farmers

Press release -

Müller and Lidl GB relaunch fixed price option for supplying farmers

Müller Milk & Ingredients and Lidl GB have confirmed details of a new fixed price offer available to Müller Direct farmers[1].

Following the completion of its first three-year fixed price contract, the new long term initiative will continue to see Müller supply fresh milk to the majority of Lidl’s British stores and is designed to help dairy farmers in Britain manage price volatility and gain long term financial certainty.

From July 1st 2021, Müller Direct farmers will have the option to secure up to 50% of their milk supply at a 29ppl fixed price, for three years. The remainder of the volume they produce will attract the market related Müller Direct milk price.

The move is part of an ongoing partnership between Lidl GB and Müller Milk & Ingredients, which will see the dairy company continue to support Lidl’s Grassroots Dairy Partnership. This provides a network for the next generation of dairy farmers on Lidl’s contract to engage directly with the discounter, as well as with their own peers, to overcome challenges facing the sector.

Over the next 12 months, the Grassroots Partnership will support dairy farmers in the programme to help reduce on-farm carbon emissions. It will also offer young farmers the opportunity to collaborate with those working in other sectors within Lidl’s supply chain as part of an information exchange effort to share best practice.

The vast majority of Müller Direct farmers are also now part of the Müller Advantage programme, which incentivises them to address a range of important issues for consumers and customers, such as herd health and reductions in environmental impact.

Rob Hutchison, Chief Operating Officer at Müller Milk & Ingredients said: “We are delighted to extend our long term partnership with Lidl GB. Our fixed price option will help farmers by giving them stability and confidence in their future operations.”

Ryan McDonnell, Chief Commercial Officer at Lidl GB, said: “We’re pleased to announce this new offer and to be continuing our long-term partnership with Müller, which will create security of supply for our farmers and bring the best of British to our customers. Sustainability is at the heart of everything we do and, through this initiative, we are proud to support the next generation of farmers to tackle some of the biggest challenges in the industry today, while providing the stability needed for investment and future growth.”

[1] Müller Direct farmers are those farmers who supply conventional or organic milk directly to Müller. It excludes farmers who are in an Aligned Milk Pool.


Müller UK & Ireland is wholly owned by Unternehmensgruppe Theo Müller which employs 26,000 people throughout Europe. In the UK, Müller develops, manufactures and markets a wide range of branded and private label dairy products made with milk from 1,500 farmers in Britain.

Müller is ranked at No.17 in The Grocer’s Top 100 list of Britain’s Biggest Brands, and it is also Britain’s most chosen dairy brand, picked from shelves more than 182 million times each year. Müller UK & Ireland comprises three business units:

Müller Milk & Ingredients aims to be Britain’s private label dairy leader and produces branded and private label fresh milk, cream, butter and ingredients products. It boasts a network of dairies and depots servicing customers throughout the country.

Müller Yogurt & Desserts is the UK’s leading yogurt manufacturer responsible for major brands like Müllerlight, Müller Corner and Müller Rice. It produces chilled desserts under licence from Mondelez International and supplies the UK private label yogurt market from a dedicated, state of the art yogurt facility.

Milk & More delivers daily essentials to more than 500,000 homes in England, via a network of 53 local fulfilment centres. The milkman is arguably the original home delivery service and Milk & More is ensuring that this great British tradition continues to flourish.

Müller is an Official Supporter of British Athletics and Athletics Ireland and has been title partner for 16 world-class events since 2016, with more to come throughout 2021 and 2022. Müller aims to add taste to life and inspire people to live happier and healthier lifestyles.

Press contacts

Graeme Jack

Graeme Jack

Press contact Communications Director: Müller UK & Ireland

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