Press release -
Müller Advantage incentivises collaboration, herd health and reducing environmental impact
A new programme to provide farmers with tools and support to help further improve supply chain collaboration, herd health and reductions in environmental impact, has been launched by Müller.
Müller Advantage aims to help up to 600 Müller Direct dairy farmers operate successful and progressive enterprises whilst also proactively addressing a range of important issues for consumers and customers.
These include managing and further reducing the use of antibiotics, sustainable sourcing of animal feed, reductions in energy and water use, recycling and enhancing biodiversity.
Participation by Müller Direct farmers[1] in Müller Advantage will be incentivised, with an opportunity to earn an additional payment of 1.0 pence per litre in 2021[2] (equivalent to £15,000 for a 1.5 million litre per annum producer).
Müller Advantage will also incorporate the Müller Next Generation initiative which helps to develop and enhance the skills of ambitious young farmers. Next Generation is seeking its second co-hort, following successful completion of the first programme.
Rob Hutchison, Chief Operating Officer at Müller Milk & Ingredients said:
“We aim to be Britain’s private label dairy leader and to get there, we need to be the partner of choice for our customers, farmers and suppliers.
“It is crucial that we build on progress already made to date, which includes, for example, a 30% reduction in antibiotic use.
“With Müller Advantage, we’re confident that farmers, customers and consumers will benefit.”
All supplying farmers will continue to benefit from Müller’s simple and transparent contracts, farmer representation and dedicated supply team.
In addition, Müller Direct farmers will continue to have the opportunity to reduce their exposure to volatile marketing conditions by placing a portion of their milk supply against fixed prices and futures contracts.
[1]Müller Direct farmers are those farmers who supply conventional or organic milk directly to Müller. It excludes farmers who are in an Aligned Milk Pool.
[2] Replaces the Müller Direct Premium 2020
Topics
Müller UK & Ireland is wholly owned by Unternehmensgruppe Theo Müller which employs 24,000 people throughout Europe. In the UK, Müller develops, manufactures and markets a wide range of branded and private label dairy products made with milk from 1,600 farmers in Britain.
Müller is ranked at No.12 in The Grocer’s Top 100 list of Britain’s Biggest Brands, and it is also Britain’s most chosen dairy brand, picked from shelves more than 182 million times each year. Müller UK & Ireland comprises three business units:
Müller Milk & Ingredients is Britain’s largest producer of branded and private label fresh milk, cream, butter and ingredients products, with a network of dairies and depots servicing customers throughout the country.
Müller Yogurt & Desserts is the UK’s leading yogurt manufacturer responsible for major brands like Müllerlight, Müller Corner and Müller Rice. It produces chilled desserts under licence from Mondelez International and supplies the UK private label yogurt market from a dedicated, state of the art yogurt facility.
Milk & More delivers daily essentials to more than 500,000 homes in England, via a network of 53 local fulfilment centres. The milkman is arguably the original home delivery service and Milk & More is ensuring that this great British tradition continues to flourish.
Müller is an Official Supporter of British Athletics and Athletics Ireland and is a title partner for 12 world-class events throughout 2020, 2021 and 2022. Müller aims to add taste to life and inspire people to live happier and healthier lifestyles.
