Press release -
Müller launches first Australian inspired yogurt
Müller Yogurt & Desserts is targeting shoppers looking for a sense of adventure and escapism, with its latest Australian inspired yogurt launch.
The dairy company has identified a gap in the category for an exotic flavoured yogurt with a smooth texture.
Müller Corner Creations G’Dairy is a creamy yogurt, with a 3-in-1 smooth fruit blend in the corner – a mixture of mango, passionfruit and coconut.
The launch is part of the dairy company’s strategy to focus on its core range of branded yogurt by prioritising and producing quality products that consumers will love, and investing in them, in order to target category growth.
Müller Corner Creations G’Dairy is a source of protein, it is made with real fruit and contains no artificial preservatives, sweeteners or colours. The product is made in Shropshire, with milk from British farms.
It is available in six packs in Asda now, with Morrisons and Sainsbury’s to follow. The RRP is £3.
The launch is being supported by social media and PR.
Müller Corner Creations G’Dairy is the latest launch in the Creations range which also includes Müller Corner Raspberry Creations.
Justin Cook, chief executive officer at Müller Yogurt & Desserts said:
“When researching what products Müller Corner shoppers wanted, we noticed that they desired products that transported them to adventurous and beautiful countries like Australia, with exotic but familiar flavour combinations.
“We also identified a gap in the market for a creamy yogurt, with exotic fruit flavours and a smooth texture. As we look to create millions more Müller moments, we are confident that Müller Corner Creations G’Dairy will help us do exactly that.
“Our approach is to prioritise and produce quality products that we know consumers will love. By doing so, we will bring excitement to our much loved core range of branded yogurt and desserts, as we target category growth.”
Topics
Müller UK & Ireland is wholly owned by Unternehmensgruppe Theo Müller which employs over 31,000 people throughout Europe. In the UK, Müller develops, manufactures and markets a wide range of branded and private label dairy products made with milk from 1,300 farmers in Britain.
Müller is ranked within the top 20 in The Grocer’s Top 100 list of Britain’s Biggest Brands, and it is also Britain’s most chosen dairy brand. Müller UK & Ireland includes:
Müller Milk & Ingredients aims to be Britain’s private label dairy leader and produces branded and private label fresh milk, cream, butter and ingredients products. It boasts a network of dairies and depots servicing customers throughout the country.
Müller Yogurt & Desserts is the UK’s leading yogurt manufacturer which aims to create millions more Müller moments for its consumers. It is responsible for major brands like Müller Corner, Müllerlight, Müller Bliss, Müller Rice, FRijj and Müller Kefir Smoothie and produces chilled desserts under licence from Mondelez International. It also supplies the UK private label yogurt market from a dedicated, state of the art yogurt facility.
Müller is an Official Supporter of British Athletics and Athletics Ireland and has been title partner for 19 world-class events since 2016, with more to come throughout 2022.
Müller aims to add taste to life and inspire people to live happier and healthier lifestyles.
