Müller Yogurt & Desserts has signalled its intent to further strengthen its brands and core business and build scale in new categories, by appointing Toby Bevans as Strategy and Marketing Director.
Müller is targeting a 30% reduction in emissions from supplying farms by 2030.
Müller is targeting growth in the out of home sector with a reformulated yogurt range that now includes less sugar and comes in a 100% recyclable pot.
The new and improved recipe for the Müller Vitality healthy balance range now contains 11% less total sugar.
Primarily aimed at the education sector, the reformulated range is available now, and is also low in fat and a source of calcium.
Müller has launched its first stand-alone yogurt brand in the UK, as it targets category growth.
Müller is set to shake up the flavoured milk market with its first ever kefir product, Müller Kefir Smoothie.
Müller has invited applications for its Müller Advantage Next Generation initiative, which will help to develop and enhance the skills of 25 ambitious young farmers, enabling them to build sustainable and profitable dairy businesses.
Müller Milk & Ingredients and Lidl GB have confirmed details of a new fixed price offer available to Müller Direct farmers .
Müller Yogurt & Desserts is targeting category growth with its biggest ever Müllerlight marketing campaign.
Unternehmensgruppe Theo Müller has appointed Justin Cook as Chief Executive Officer of Müller Yogurt & Desserts (MYD) in the UK and Ireland.
Müller Yogurt & Desserts is targeting growth within the chilled desserts category with the launch of Müller Rice Protein.
Britain’s fastest woman, Dina Asher-Smith, has collaborated with the nation’s favourite dairy brand to develop and launch her perfect Müller Corner yogurt.
Müller is targeting growth in the wholesale and convenience channels with the introduction of price marked packs on Müller Corner, the number one brand in the category.
