Müller Yogurt & Desserts is continuing its successful partnership with international footballer Declan Rice, launching a new wave of its ‘Rice, Rice Baby’ campaign to promote Müller Rice Protein and drive growth in the category.
The seven-figure campaign, which begins on Monday 3 June, builds on the previous Müller Rice campaign first launched in November 2022 which re-worked the iconic 90
Today, Müller milkshake brand FRijj launches its first new ad campaign in eight years, created by Müller’s creative agency of record VCCP London, marking Müller’s move to continue to significantly invest in a major brand refresh.
The campaign aims to dramatise what happens when the nation feels ‘the URjj’, playing FRijj’s distinctive tagline ‘Feel the URjj’ - a line that has been in place for
Müller Yogurt & Desserts is targeting further growth in the flavoured milk category with the launch of large ‘take home’ Müller FRijj cartons.
For the first time, Müller Vitality plant-based will be available to the out of home sector. Müller is offering the product in a 3kg bulk pouch format with separate mixable sauce - a first for the sector.
Müller Yogurt & Desserts has teamed up with Shropshire Wildlife Trust (SWT) to provide the charity with vital funding to support the local community and create learning opportunities in schools.
In the first partnership of its kind for the charity, the funding from Müller will see an education officer from the Trust spend time in Shropshire’s Lantern Academy over the coming year, upskilli
Unternehmensgruppe Theo Müller has appointed Richard Williams as Chief Executive Officer of Müller Yogurt & Desserts (MYD) in the UK & Ireland.
Müller Yogurt & Desserts is bringing Cadbury, the nation’s favourite chocolate brand, to milkshake format for the first time in the UK and Ireland.
Müller Yogurt & Desserts has launched ‘Müller for Caterers’, a new home for the business to showcase its catering products for the out of home market.
Müller Yogurt & Desserts is harnessing the popularity of the retro trend with a new product launch, Müller Corner Originals.
Müller Milk & Ingredients is trialling different technologies to reduce the carbon footprint of its HGV fleet.
Non-food grade recyclable coloured plastic caps eradicated from milk bottles
Müller Yogurt & Desserts has unveiled a new multimillion pound masterbrand TV campaign as part of a major brand refresh.
Müller Milk & Ingredients is helping shoppers reduce their food waste through the relaunch of its branded filtered milk range.
Müller Yogurt & Desserts is targeting continued growth by harnessing recent positive results in the flavoured milk category, investing in on-pack promotion and a supporting multi-million pound marketing campaign.
This spring will see the return of the ‘mooing’ promotional bottle, giving 100 shoppers the chance to win £1,000 (or €1,000 in ROI) if they purchase a promotional bott
Müller Yogurt & Desserts is kicking off the year by targeting category growth with its new Müllerlight campaign, positioning the product’s variety of flavours as a great-tasting way to brighten up the coldest and darkest months of the year.
Following a series of successful trials, Müller Milk & Ingredients has started switching its coloured milk bottle caps to clear, and aims to convert its whole range by summer 2023. In a phased approach, which started in November and will complete in December, the dairy company is currently converting all green semi-skimmed milk, its most popular, into clear caps.
Müller Yogurts & Desserts has launched a multimillion pound Müller Rice marketing campaign as it targets new audiences, promoting the brand as a hunger-filling hero, attracting new shoppers and driving category growth.
Müller Milk & Ingredients is to remove 500 tonnes of virgin plastic from its annual production of cream pots by switching to packaging made from recycled plastic.
Müller Milk & Ingredients is looking to recruit 75 HGV drivers, to enable the business to further build upon first class service levels for its private label dairy customers.
Müller Milk & Ingredients has relaunched its branded liquid milk range, with a focus on health, recyclability of the packaging and responsible sourcing.
