Müller supports out of home sector with Müller for Caterers launch

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Müller supports out of home sector with Müller for Caterers launch

Müller Yogurt & Desserts has launched ‘Müller for Caterers’, a new home for the business to showcase its catering products for the out of home market.

As the dairy company looks to support the out of home sector and drive further distribution and new business, Müller for Caterers is a designated website that allows caterers to browse, identify and source the right product range for their customers.

A first for Müller, the move represents a significant change in the way that the business reaches professionals in the food and catering industry.

Buyers in the education, healthcare, workplace, hotels, universities, travel and leisure industries will now be able to view designated pages for their sector which contain information on the Müller products that are relevant to their customers.

Every product from Müller Vitality Healthy Balance to Müller Corner also has its own page, providing further information on the product, nutritional information, brand proposition and links to distributors and stockists.

The website also contains information about the Müller UK & Ireland business, FAQs and contact information.

The launch is being supported by a multimedia marketing campaign.

Jon Piper, Commercial Director at Müller Yogurt & Desserts said:

“Out of home represents a massive growth opportunity for us and we want to be the partner of choice in this space.

“We have great tasting yogurts, desserts and milkshakes, from a much-loved and well trusted brand, which meet various catering needs. And in an ever-changing out of home market, our customers want shortcuts to simpler, smarter everyday choices that offer more convenience, more choice and products that offer more experience.

“We have built Müller for Caterers with this in mind, it is a one-stop shop for this sector and a real step change for us.

“With exciting 2024 plans in the pipeline that are tailor made for the requirements of this sector, we’re excited to support the out of home space and drive further growth.”

ENDS

For more information: Home - Müller For Caterers (mullerforcaterers.co.uk)

Topics

Müller UK & Ireland is wholly owned by Unternehmensgruppe Theo Müller which employs over 32,000 people throughout Europe. In the UK, Müller develops, manufactures and markets a wide range of branded and private label dairy products made with milk from 1,300 farmers in Britain, alongside a designated plant-based range.

Müller is one of the ten most chosen FMCG brands in Great Britain, and the most popular dairy brand. It is ranked within the top 20 in The Grocer’s Top 100 list of Britain’s Biggest Brands and is picked from shelves millions of times each year. Müller UK & Ireland includes:

Müller Milk & Ingredients, which aims to build a better dairy future. It produces branded and private label fresh milk, cream, butter, milk drinks and ingredients products and boasts a network of dairies and depots servicing customers throughout the country.

Müller Yogurt & Desserts, which aims to help put a smile on the nation’s face. It is responsible for major brands like Müller Corner, Müllerlight, Müller Bliss, Müller Rice, Müller FRijj and Müller Plant Based. It produces chilled desserts under licence from Mondelez International and also supplies the UK private label yogurt market from a dedicated, state of the art yogurt facility.

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