Press release -
Müller launches Cadbury Milkshakes
Müller Yogurt & Desserts is bringing Cadbury, the nation’s favourite chocolate brand[1], to milkshake format for the first time in the UK and Ireland.
With the flavoured milk category growing +4% YoY[2], the business is targeting category growth by continuing to expand and optimise its portfolio of products.
Marking the Cadbury brand’s first launch in the bottled milk drinks category in the UK and Ireland, from 24 January, shoppers in Sainsbury’s will be able to purchase Cadbury Creamy Chocolate Milkshake and Cadbury Creamy Chocolate Caramel Flavour Milkshake.
Made in the UK using milk from British farms and Cadbury milk chocolate, shoppers will be able to purchase the 250ml singles from other retailers from March onwards.
As the dairy company continues to drive growth in the convenience and wholesale sectors, the long lasting ambient recipe provides a three month shelf life.
The launch will be supported by out of home marketing and PR, with a wider multimedia campaign rolling out later in the year.
Justin Cook, CEO at Müller Yogurt & Desserts and Nikhilesh Brahma, VP Global Licensing at Mondelēz said:
“We’re thrilled to be part of this exciting collaboration that brings together the classic, creamy taste of Cadbury with our commitment to crafting irresistible treats. We've taken the iconic taste of Cadbury and transformed it into a luscious, smooth milkshake that sets a new standard for indulgence within milkshakes. A new chapter in this enhanced collaboration - that started with desserts - and now expands into milkshakes with Cadbury, the nation's favourite chocolate.”
Müller UK & Ireland produces chilled desserts and milkshakes under licence from Mondelēz International.
Topics
Müller UK & Ireland is wholly owned by Unternehmensgruppe Theo Müller which employs over 32,000 people throughout Europe. In the UK, Müller develops, manufactures and markets a wide range of branded and private label dairy products made with milk from 1,300 farmers in Britain, alongside a designated plant-based range.
Müller is one of the ten most chosen FMCG brands in Great Britain, and the most popular dairy brand. It is ranked within the top 20 in The Grocer’s Top 100 list of Britain’s Biggest Brands and is picked from shelves millions of times each year. Müller UK & Ireland includes:
Müller Milk & Ingredients, which aims to build a better dairy future. It produces branded and private label fresh milk, cream, butter, milk drinks and ingredients products and boasts a network of dairies and depots servicing customers throughout the country.
Müller Yogurt & Desserts, which aims to help put a smile on the nation’s face. It is responsible for major brands like Müller Corner, Müllerlight, Müller Bliss, Müller Rice, Müller FRijj and Müller Plant Based. It produces chilled desserts and milkshakes under licence from Mondelez International and also supplies the UK private label yogurt market from a dedicated, state of the art yogurt facility.
About Mondelēz International:
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2022 net revenues of approximately $31 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, Ritz, LU, Clif Bar and Tate's Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka and Toblerone chocolate. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at https://www.twitter.com/MDLZ.
About Cadbury:
For 200 years, since John Cadbury opened a grocer’s shop in Birmingham in 1824, Cadbury has been the nation’s favourite chocolate bar. Cadbury has a wide range of well-loved delicious chocolate that reminds the nation that there is a ‘Glass and a Half’ of generosity in everyone. The brand’s success is built upon its deep understanding of customers, shoppers, and the category, ensuring it continues to evolve to remain relevant. The health and wellbeing of its customers is hugely important and so Cadbury helps run Be Treatwise, to remind people that treats are special, to be enjoyed in moderation as part of a balanced lifestyle. Portion control and consumer education, through on pack labelling, have a huge part to play in Cadbury’s strategy to ‘inspire mindful snacking’. The brand recently announced a programme to bring all Cadbury standard chocolate products predominantly purchased for consumption by children, under 100 calories.100% of the cocoa in Cadbury’s chocolate is sustainably sourced through the company’s Cocoa Life programme, which supports sustainable cocoa farming. This helps secure a positive future for farmers, their families, and their communities.
