Müller Yogurt & Desserts is revitalising its classic Müller Light yogurt with an optimised product and supporting marketing campaign, repositioning the brand and adapting to consumer desires for more positive and uplifting options within the segment.
Müller has reached an agreement to acquire Yew Tree Dairy, subject to approval from the Competition and Markets Authority.
Müller Yogurt & Desserts is continuing its successful partnership with international footballer Declan Rice, launching a new wave of its ‘Rice, Rice Baby’ campaign to promote Müller Rice Protein and drive growth in the category.
The seven-figure campaign, which begins on Monday 3 June, builds on the previous Müller Rice campaign first launched in November 2022 which re-worked the iconic 90
Today, Müller milkshake brand FRijj launches its first new ad campaign in eight years, created by Müller’s creative agency of record VCCP London, marking Müller’s move to continue to significantly invest in a major brand refresh.
The campaign aims to dramatise what happens when the nation feels ‘the URjj’, playing FRijj’s distinctive tagline ‘Feel the URjj’ - a line that has been in place for
Müller Yogurt & Desserts is targeting further growth in the flavoured milk category with the launch of large ‘take home’ Müller FRijj cartons.
For the first time, Müller Vitality plant-based will be available to the out of home sector. Müller is offering the product in a 3kg bulk pouch format with separate mixable sauce - a first for the sector.
Müller Yogurt & Desserts has teamed up with Shropshire Wildlife Trust (SWT) to provide the charity with vital funding to support the local community and create learning opportunities in schools.
In the first partnership of its kind for the charity, the funding from Müller will see an education officer from the Trust spend time in Shropshire’s Lantern Academy over the coming year, upskilli
Unternehmensgruppe Theo Müller has appointed Richard Williams as Chief Executive Officer of Müller Yogurt & Desserts (MYD) in the UK & Ireland.
Müller Yogurt & Desserts is bringing Cadbury, the nation’s favourite chocolate brand, to milkshake format for the first time in the UK and Ireland.
Müller Yogurt & Desserts has launched ‘Müller for Caterers’, a new home for the business to showcase its catering products for the out of home market.
Müller Yogurt & Desserts is harnessing the popularity of the retro trend with a new product launch, Müller Corner Originals.
Müller Milk & Ingredients is trialling different technologies to reduce the carbon footprint of its HGV fleet.