Müller Milk & Ingredients helps shoppers reduce food waste with Fresher for Longer launch
Müller Milk & Ingredients is helping shoppers reduce their food waste through the relaunch of its branded filtered milk range.
Müller Yogurt & Desserts aims to continue category growth with FRijj on-pack promotion
Müller Yogurt & Desserts is targeting continued growth by harnessing recent positive results in the flavoured milk category, investing in on-pack promotion and a supporting multi-million pound marketing campaign.
This spring will see the return of the ‘mooing’ promotional bottle, giving 100 shoppers the chance to win £1,000 (or €1,000 in ROI) if they purchase a promotional b
Müller starts the year with new Müllerlight campaign
Müller Yogurt & Desserts is kicking off the year by targeting category growth with its new Müllerlight campaign, positioning the product’s variety of flavours as a great-tasting way to brighten up the coldest and darkest months of the year.
Müller set to increase recyclability by converting all coloured milk caps to clear
Following a series of successful trials, Müller Milk & Ingredients has started switching its coloured milk bottle caps to clear, and aims to convert its whole range by summer 2023. In a phased approach, which started in November and will complete in December, the dairy company is currently converting all green semi-skimmed milk, its most popular, into clear caps.
Müller teams up with Declan Rice for new Müller Rice marketing campaign
Müller Yogurts & Desserts has launched a multimillion pound Müller Rice marketing campaign as it targets new audiences, promoting the brand as a hunger-filling hero, attracting new shoppers and driving category growth.
Müller skims off 500 tonnes of virgin plastic annually with new cream pot
Müller Milk & Ingredients is to remove 500 tonnes of virgin plastic from its annual production of cream pots by switching to packaging made from recycled plastic.
Müller Milk & Ingredients seeks to recruit 75 HGV drivers
Müller Milk & Ingredients is looking to recruit 75 HGV drivers, to enable the business to further build upon first class service levels for its private label dairy customers.
Müller relaunches branded milk range with focus on health, recyclability and responsible sourcing
Müller Milk & Ingredients has relaunched its branded liquid milk range, with a focus on health, recyclability of the packaging and responsible sourcing.
Müller and Waitrose to scrap the coloured milk cap
Müller is partnering exclusively with Waitrose in a trial to scrap the humble blue, green and red caps used on milk bottles, replacing them with clear caps.
Müller launches first Australian inspired yogurt
Müller Yogurt & Desserts is targeting shoppers looking for a sense of adventure and escapism, with its latest Australian inspired yogurt launch, Müller Corner Creations G’Dairy.
Müller Milk & Ingredients aims to maintain 99% service levels with major recruitment drive
Müller Milk & Ingredients (MMI) has launched a significant recruitment push in order to maintain its first class customer service levels in 2022.
Müller Corner Icelandic Style Skyr and Müller Kefir Smoothie win Product of the Year 2022
Shoppers voting for their favourite new products on the market have named both Müller Corner Icelandic Style Skyr and Müller Kefir Smoothie as Product of the Year 2022.
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