Müller Milk & Ingredients (MMI) CEO Patrick Müller has confirmed completion of Britain’s largest ever dairy industry integration, set out his strategy for the future of the £1.7bn fresh milk, cream, butter and ingredients business, and confirmed a key executive board appointment.
Convenience stores and food service businesses are to benefit as Müller introduces FRijj with a longer lasting ambient recipe for the first time.
Commonwealth Games and World Indoor Championship gold medallist Katarina Johnson-Thompson has been confirmed as a Müller brand ambassador – completing the dairy company’s first ever athletics squad.
Müller, the UK’s seventh most picked FMCG brand , is set to boost the resurgent butter category with the launch of Müller Spreadable, its first ever branded spreadable in the UK.
Müller has published details of its ‘Next Generation’ programme for 25 Müller Direct farmers – and confirmed that it will include face time with elite athletes, as part of the company’s status as Official Supporter of British Athletics and Athletics Ireland.
Müller Milk & Ingredients has confirmed details of a new initiative designed to help British dairy farmers manage the impact of extreme farm gate milk price volatility.
A food service delivery operation supplying fresh milk and other products to 3,000 non-residential customers in England and Wales which is suffering losses of around £5m per annum, is to be reviewed by Müller Milk & Ingredients.
Müller has announced two new yogurt products as it continues to develop, manufacture and market a new generation of branded yogurt and desserts products.
Müller has achieved a 13.5% reduction in total sugar, equalling 1759 tonnes, since 2015, according to new data published by the company.
Müller, Britain’s biggest producer of fresh milk, butter, cream, yogurt and desserts, has confirmed its intention to acquire the capability to manufacture its own fresh milk packaging in the UK.
Müller has reformulated its Müllerlight Fruitopolis range, so that it now includes 0% added sugar*.
Müllerlight Kremas, the dairy company’s first ever whipped Greek style yogurt that is fat free, has been crowned Product of the Year 2018 in the yogurt category.
Müller is targeting additional consumption occasions with the launch of 900ml FRijj SKUs.
Müller announces initiative to help ambitious young farmers build vibrant dairy businesses for the future.
Müller has announced an expanded partnership with the National Basketball Association (NBA) which will see the dairy brand become an Official Partner for the upcoming NBA London Game 2018.
Britain’s largest producer of branded and private label fresh milk, butter, yogurt, desserts and dairy ingredients products has launched Müller Farm Insight, an exclusive new service for Müller Direct farmers.
Müller will invest £100m over the next three years to develop, manufacture and market a new generation of branded and private label yogurt and desserts products, made from milk produced by British farmers.
Müller has identified a taste barrier in the UK plain yogurt market and will solve it with Müller White Velvet.
Müller Rice is extending its hunger offering with the launch of Müller Rice 5 Grains.
Britain’s largest producer of branded and private label fresh milk, butter, yogurt, desserts and dairy ingredients products has unveiled a series of measures to help supplying farmers build vibrant dairy businesses for the future.