Press release -
Introducing Müllerlight Fruitopolis with 0% added sugar
Müller has reformulated its Müllerlight Fruitopolis range, so that it now includes 0% added sugar*.
Following the success of the dairy brand’s reformulated Müllerlight Greek Style range with 0% added sugar, the new and improved Fruitopolis recipe now contains over 30% less total sugar.
Müller is investing £100m over the next three years to develop, manufacture and market a new generation of branded and private label yogurt and desserts products, made from milk produced by British farms. As part of this investment, the company plan to further grow and innovate brands which include category leader Müllerlight.
Plans are guided by Müller’s category vision which identified a potential £233m of yogurt and desserts category growth by 2020, to be delivered by bringing excitement, innovation and game changing new products to the market.
Müllerlight Fruitopolis, the Greek Style yogurt range with a fruit layer on top, was launched in the UK in 2012. The new recipe is available now in three flavours: Strawberry, Cherry and Peach & Passionfruit, in 130g single flavour four-packs and the RRP is £2.69.
Michael Inpong, Chief Marketing Officer at Müller said:
“Since we launched Fruitopolis in 2012 and then reformulated our Müllerlight Greek Style range with 0% added sugar in 2017, the feedback has been really positive. Müller exists to bring everyday moments of pleasure and we’re delighted to introduce consumers to the improved Müllerlight Fruitopolis recipe.
“As a business we’re continuing to take significant steps, underpinned by our unprecedented investment, to not only reduce added sugar across our brands, but to empower consumers to make healthy, active and balanced lifestyle choices. As Official Yogurt of British Athletics**, we’re currently gearing up for another three sensational events in 2018, for which we have branding and activation rights.
“We have big plans to grow key brands, like Müllerlight, and our reformulated Fruitopolis recipe is an exciting milestone.”
*Contains naturally occurring sugars
**Official Yogurt as Proud Sponsor of British Athletics
Topics
Müller UK & Ireland
Müller UK & Ireland is wholly owned by the Unternehmensgruppe Theo Müller. It employs around 12,000 people in a business which comprises two distinct business units: Müller Milk & Ingredients and Müller Yogurt & Desserts.
Based in Market Drayton, Müller Yogurt & Desserts is the UK’s leading yogurt manufacturer, responsible for major brands such as Müller Corner, Müllerlight and Müller Rice. It also produces, at production facilities in Minsterley near Shrewsbury, chilled desserts under licence from Mondelez International. Müller Yogurt & Desserts also supplies the UK private label yogurt market from a state of the art yogurt facility in Telford, Shropshire.
Müller Milk & Ingredients aims to be the biggest and best fresh milk and ingredients business with a network of dairies and depots servicing customers throughout the country, producing skimmed, semi-skimmed, whole, flavoured milk and brands including FRijj. It also has the capacity to produce salted, unsalted and lactic butter each year for both the domestic and international markets, and operates the milk&more doorstep delivery service.
The acquisition of Dairy Crest’s dairy operations in December 2015 marked a milestone in Unternehmensgruppe Theo Müller’s global growth strategy and in particular its aspiration to place much more emphasis on end to end supply chain innovation, adding value to the UK dairy category.
