Press release -
Tempted by Toffee?
The number one Greek yogurt brand in the UK, Müllerlight Greek Style, continues to take it’s mouth-watering range to new heights with the irresistable special edition Tempting Toffee flavour, launching in mid August.
Delicious, indulgent Tempting Toffee is the first confectionary flavour to join the Müllerlight Greek Style range which is scrumptious, thick, creamy tasting AND fat free!
Müllerlight Greek Style, voted Product of the Year 2013[1], rose to the top of the Greek yogurt market in the UK after only 11 months, and was the biggest launch in the chilled yogurt and pot desserts category in the last five years. Selling over 109m pots, equating to over £42m retail sales value, its contribution now means that the overall Müllerlight brand has reached its highest ever retail sales value of £159m.[2]
Michael Inpong, Müller Dairy Marketing and R&D Director says:
“Our Müllerlight Greek Style yogurts continue to sell exceptionally well and the new special edition Tempting Toffee flavour is a delicious addition to the range.
“The first confectionary flavour in our Greek Style flavour portfolio taps into the huge consumer trend for luxurious, sweet, dessert-style yogurts which are still low in fat.”
The guilt-free treat will roll-out to retailers from 11th August and will be available in packs of 4 (4x120g) with a RRP of £2.19. Müllerlight Greek Style is also available in Sublime Strawberry, Luscious Lemon, Morello Cherry, Honeyed Peach and Coconut with a hint of Vanilla.
[1] Product of the Year is the world’s largest consumer-voted award for product innovation and serves as a guide for consumers to the best products in their market and rewards manufacturers for quality and innovation.
[2] Nielsen Value Share Performance 19.06.2013
Topics
Müller UK & Ireland Group
The Müller UK & Ireland Group is wholly owned by the Unternehmensgruppe Theo Müller. It has 21 sites nationwide and employs around 6,000 people across 3 businesses, Muller Dairy, Muller Wiseman Dairies and Muller Minsterley.
Müller Dairy is based in Market Drayton and is the UK’s leading yogurt manufacturer, with major brands such as Müller Corner, Mullerlight and Müller Rice. Müller Wiseman Dairies processes and delivers almost a third of the fresh milk consumed in Britain every day and is famous for its black & white cow-print branding.
The most recent addition to the Group is Müller Minsterley, the chilled desserts facility near Shrewsbury at which the Cadbury chilled desserts, including Cadbury Mousse, Trifle and twin-pot products, are made, which Müller sells under a licence from Cadbury.
