Press release -
Strawberry Dream Cadbury Roses Transformed Into a Little Pot of Joy!
Cadbury is launching the first Cadbury Roses confectionery branded Pots of Joy chilled dessert.
Cadbury Roses are the ever popular chocolate assortments, and the delicious Strawberry Dream chocolate from the mix is getting a delectable dessert makeover. From the 5th May Strawberry Dream will be turned into a little pot of heaven as it becomes a smooth and creamy chocolate dessert, made with melted Cadbury chocolate and whipping cream, and an under-layer of sweet strawberry flavour fondant.
The new flavour will join delicious Cadbury Dairy Milk, Cadbury Caramel and Cadbury White Chocolate Buttons Pots of Joy variants.
Cadbury Pots of Joy are produced under a license from Cadbury at Müller Minsterley, the chilled desserts facility near Shrewsbury.
Müller Dairy’s Marketing and R&D Director Michael Inpong says:
“Consumers continue to crave indulgent chocolaty treats and the new Cadbury Roses flavour adds another dimension to the Cadbury Pots of Joy range which taps into the market of chocolate and underlayer desserts.
“Cadbury Pots of Joy had an incredible launch last year and in February of this year they saw record value sales reaching £2million[i]. We are determined to build on this by appealing to consumers who might not normally purchase a Cadbury Pots of Joy, through a brand extension of the popular confectionary sharing box, Roses”
Last year was fantastic for the Cadbury desserts brand with penetration increasing by over 7% which equates to an extra 2 million[ii] households buying into the Cadbury desserts portfolio. Cadbury is the number one brand in the chilled desserts category[iii].
Cadbury Strawberry Dream Roses Pots of Joy will be available from 5th May. The delicious new variant will be available in packs of two with an RRP of £1.29 and in packs of four with an RRP of £2.49.
[i] Nielsen 4 weeks to 01.03.14
[ii] Kantar 52 w/e 02.03.14
[iii] Nielsen 52 w/e 02.01.14
Topics
Müller UK & Ireland Group
Müller UK & Ireland Group is wholly owned by the Unternehmensgruppe Theo Müller. It has 19 sites nationwide and employs almost 6,000 people across four business units: Müller Dairy, Müller Wiseman Dairies, Müller Minsterley and TM Telford.
Based in Market Drayton, Müller Dairy is the UK’s leading yogurt manufacturer, with major brands such as Müller Corner, Müllerlight and Müller Rice.
Müller Wiseman Dairies processes and delivers around 30% of the fresh milk consumed in Britain every day and is famous for its black & white cow-print branding. In December 2013, the business formally opened a major new state of the art butter-making plant in Shropshire, with the capacity to produce up to 45,000 tonnes of salted, unsalted and lactic butter each year.
Müller Minsterley is our facility near Shrewsbury at which chilled desserts including Cadbury Mousse, Trifle and Twin-pot products are made which Müller sells under license from Cadbury.
TM Telford is a state of the art yogurt production facility in Telford, Shropshire which is focused on the development of the company’s presence in the UK private label yogurt market.
To make its range of dairy products, the company buys milk from more than 1,200 British dairy farmers, all of whom are Red Tractor Farm Assured.
Müller Wiseman Milk Group Dairy members elect a representative farmer board which works with the company to discuss milk supply issues, including the Group’s commitment to maintain a competitive milk price and contractual position.
