Press release -
Multimillion advertising campaign for new Müller Good Stuff Barista Milk
Müller Milk & Ingredients has launched a £2million advertising campaign for its new Müller Good Stuff Barista Milk, cheekily encouraging consumers to ‘be a bit Barista’.
The dairy company’s first branded milk advertising campaign in several years will see outdoor, social media, instore activation, influencer and popular podcast features, all of which will celebrate amateur frothy-coffee art and at-home baristas. The campaign starts this week and will run for seven weeks until mid-October 2023.
Launched in June this year and currently sold in Tesco, One Stop and Sainsbury’s, Müller Good Stuff Barista Milk will be available in more retailers including Ocado, Morrisons and wholesalers by the end of autumn 2023.
The subtle caramel notes of Müller Good Stuff Barista Milk complement the taste of coffee, while the perfect fat content creates a velvety mouthfeel.
The addition of extra protein to the milk creates a froth with tighter and smaller bubbles which last longer, and is ideal for the creation of latte art.
As with all Müller milk products, the Müller Good Stuff Barista Milk is made from British milk, with 100% natural ingredients, and sold in recyclable packaging.
Helen Priestley, Marketing and Category Director for Müller Milk & Ingredients, said: “We know Müller Milk is a trusted and much-loved brand within the dairy category, and the encouraging results we’ve seen for Müller Good Stuff Barista Milk since its launch in late June have confirmed that. This new advertising campaign will inject a bit of humour into the category, and presents us with a great opportunity to leverage even better results for our customers, and expand into new areas.
“In the UK, we consume 100 million cups of coffee every day. Our mission is to make the milk part of every coffee as delicious as it can be – whether you’re a cappuccino, mocha, iced latte or a ‘just a dash, please’ person.”
Launched earlier this year, the new Müller Good Stuff sub-brand will feature more NPD in 2024, seeing a variety of new products – each one with a bit of extra ‘Good Stuff’ than standard milk. Müller Good Stuff Fresher For Longer, initially only available to previous stockists, is now undergoing a wider rollout to several retailers following its relaunch earlier this year.
Topics
Müller is one of the ten most chosen FMCG brands in Great Britain, and the most popular dairy brand. It is ranked within the top 20 in The Grocer’s Top 100 list of Britain’s Biggest Brands and is picked from shelves millions of times each year. Müller UK & Ireland includes:
Müller Milk & Ingredients, which aims to build a better dairy future. It produces branded and private label fresh milk, cream, butter, milk drinks and ingredients products and boasts a network of dairies and depots servicing customers throughout the country.
Müller Yogurt & Desserts, which aims to help put a smile on the nation’s face. It is responsible for major brands like Müller Corner, Müllerlight, Müller Bliss, Müller Rice, Müller FRijj and Müller Plant Based. It produces chilled desserts under licence from Mondelez International and also supplies the UK private label yogurt market from a dedicated, state of the art yogurt facility.
