Press release -
Müllerlight Reveal First Coffee-Flavoured Fat-Free Yogurt!
The UK’s number 1 fat-free yogurt brand continues its launch campaign of innovative and delicious new flavours with the first coffee-flavour for the brand – Müllerlight Skinny Cappuccino Sprinkled with Dark Chocolate!
The scrumptious, fat-free limited edition coffee-flavoured single yogurts comes sprinkled with dark chocolate, and is 93 calories per pot. What’s more, Müllerlight gave consumers the opportunity to decide on this flavour via an online poll in 2013 on the brand’s Facebook page.
Müller Dairy’s Marketing and R&D Director Michael Inpong said:
“When we talk about new Müllerlight flavours with consumers, coffee flavour is always mentioned. At Müller we’re all about giving consumers what they want, and so we have created our first ever Skinny Cappuccino flavour yogurt – .
“The addition of chocolate sprinkles allows for a taste sensation and a moment of pleasure, as our entire Müllerlight range is fat-free and 99 calories or less per pot.”
Müllerlight continues its success into 2014. In January this year the brand delivered a record retail value of £15.4m and a penetration of 15.7% - another record for the brand and the highest in the CYPD category![1] It is the third biggest brand in Chilled Yogurt and Pot Desserts and is driving category growth, so we know consumers love it.
The limited edition Skinny Cappuccino flavour Sprinkled with Dark Chocolate (RRP 69p per pot) will be available on shelf from the 1st of May for a limited period only, and will replace the current Raspberry Sprinkled with Dark Chocolate SKU.
[1] Nielsen w/e 01.02.14
Topics
Müller UK & Ireland Group
Müller UK & Ireland Group is wholly owned by the Unternehmensgruppe Theo Müller. It has 19 sites nationwide and employs almost 6,000 people across four business units: Müller Dairy, Müller Wiseman Dairies, Müller Minsterley and TM Telford.
Based in Market Drayton, Müller Dairy is the UK’s leading yogurt manufacturer, with major brands such as Müller Corner, Müllerlight and Müller Rice.
Müller Wiseman Dairies processes and delivers around 30% of the fresh milk consumed in Britain every day and is famous for its black & white cow-print branding. In December 2013, the business formally opened a major new state of the art butter-making plant in Shropshire, with the capacity to produce up to 45,000 tonnes of salted, unsalted and lactic butter each year.
Müller Minsterley is our facility near Shrewsbury at which chilled desserts including Cadbury Mousse, Trifle and Twin-pot products are made which Müller sells under license from Cadbury.
TM Telford is a state of the art yogurt production facility in Telford, Shropshire which is focused on the development of the company’s presence in the UK private label yogurt market.
To make its range of dairy products, the company buys milk from more than 1,200 British dairy farmers, all of whom are Red Tractor Farm Assured.
Müller Wiseman Milk Group Dairy members elect a representative farmer board which works with the company to discuss milk supply issues, including the Group’s commitment to maintain a competitive milk price and contractual position.
