Press release -
Müllerlight, Great British Public and Team GB Olympians break Guinness World Record!
Müllerlight and the British public have set a new world record for the largest exercise ball class! The class, hosted by two Team GB Olympians, was held at 7pm on Monday 18th July at the Copper Box Arena in Queen Elizabeth Olympic Park, London. Over 391 participants joined in with the 30 minute class to break the world record and make exercise ball history! The impressive fitness challenge was to celebrate the launch of Müllerlight Goodies delicious new flavour: coconut yogurt with chocolate covered flakes, and Müller’s partnership with Team GB for the Rio Olympic Games 2016.
GB Taekwondo Olympic champion Sarah Stevenson MBE lead participants to break the record and Kriss Akabusi MBE, who appears in Müller’s latest advert as the public’s “Fairy GoodMüller”, was on hand to rally the crowd with the same infectious and motivational energy that saw him become a three-time Olympic medallist. The previous record of 353 participants was formerly set by Michelle Bridges (Australia) on the set of NBC’s "Today" in New York, New York, USA on 10 April 2014.
Michael Inpong, Müller Group’s Chief Marketing Officer says, “At Müller we’re about encouraging our consumers to live healthy and active lifestyles. We know consumers love Müllerlight Goodies – the Müllerlicious split pot at only 99 calories - and we are delighted they got behind our fantastic brand to break the World Record! This is the first time Müller has broken a Guinness World Record and we are thrilled to have joined forces with Sarah Stevenson and Kriss Akabusi in our bid to make fitness history. This amazing event is the first of a series of activities Müller has planned as to rally the public to get in ‘Team GB’s Corner®’ this summer and support their success at Rio. Look out for more exciting activity across our brands over the summer and beyond.”
The new coconut yogurt with chocolate covered flakes is the latest tempting addition to the Müllerlight Goodies range. An unbelievable 99 calories, the range offers sumptuous low-fat yogurt with a side of delicious crunchy pieces for tasty guilt-free snacking.
Other Müllerlight Goodies varieties include lemon yogurt with mini meringue style pieces, strawberry yogurt with white chocolate-coated balls and toffee flavour yogurt with chocolate-coated balls. Find them in the chilled aisle in single flavour four packs with a RRP of £2.69 per pack.
Müller is an official partner of Team GB for the Rio 2016 Olympic Games, and will be galvanising support on social media using #InTeamGBsCorner.
ENDS
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Müller UK & Ireland
Müller UK & Ireland is wholly owned by the Unternehmensgruppe Theo Müller. It employs around 10,000 people in a business which comprises two distinct business units: Müller Milk & Ingredients and Müller Yogurt & Desserts.
Based in Market Drayton, Müller Yogurt & Desserts is the UK’s leading yogurt manufacturer, responsible for major brands such as Müller Corner, Müllerlight and Müller Rice. It also produces, at production facilities in Minsterley near Shrewsbury, chilled desserts including Cadbury Bubbles of Joy, Pots of Joy, Layers of Joy and Twin-pot products under licence from Mondelez International.
Müller Yogurt & Desserts also supplies the UK private label yogurt market from a state of the art yogurt facility in Telford, Shropshire.
Müller Milk & Ingredients aims to be the biggest and best fresh milk and ingredients business with a network of dairies and depots servicing customers throughout the country, producing skimmed, semi-skimmed, whole, and flavoured milk products for brands such as Black & White, The One, freshnlo and FRijj . It also has the capacity to produce salted, unsalted and lactic butter each year for both the domestic and international markets.
The acquisition of Dairy Crest’s dairy operations in December 2015 marked a milestone in Unternehmensgruppe Theo Müller’s global growth strategy and in particular its aspiration to place much more emphasis on end to end supply chain innovation, adding value to the UK dairy category.
