Press release -
Müller Yogurt & Desserts appoints Talar El Asswad as Strategy & Marketing Director
Müller Yogurt & Desserts (MYD) has appointed Talar El Asswad as Strategy & Marketing Director.
With over 20 years’ experience within FMCG marketing, the internal appointment signals Müller’s continued focus on strengthening its core brands and driving innovation, to unlock incremental category growth and put a smile on the nation’s face.
Talar joined Müller in January 2023 as Marketing Lead – Treat and Desserts, a role which has contributed significantly to double digit growth in 2024 for both Müller Corner and the business’ Cadbury chilled products[1].
Previously she held several Marketing Lead roles at Jacobs Douwe Egberts.
Richard Williams, Chief Executive of Müller Yogurts & Desserts said:
“We are the nation’s favourite dairy brand and 29 of our branded yogurts and desserts are eaten every second[2]. This is obviously an exciting role, but as we look to continue driving category growth and building further love for our brand, this also comes with significant responsibility.
“Having successfully led our treat and desserts marketing team for almost two years, Talar is not only ready for this new challenge, but she will also bring a wide range of new ideas and perspective to our executive team.
“I’m also really pleased to have found the perfect candidate internally. This not only shows the wealth of talent we have within Müller UK & Ireland already, but also the exciting opportunities that exist for everyone within our business.”
[1]Circana, 52 weeks 26th October 2024
[2] Kantar WPO w/e 9th June 2024
Topics
Müller is one of the ten most chosen FMCG brands in Great Britain, and the most popular dairy brand. It is ranked within the top 20 in The Grocer’s Top 100 list of Britain’s Biggest Brands and is picked from shelves millions of times each year. Müller UK & Ireland includes:
Müller Milk & Ingredients, which aims to build a better dairy future. It produces branded and private label fresh milk, cream, butter, milk drinks and ingredients products and boasts a network of dairies and depots servicing customers throughout the country.
Müller Yogurt & Desserts, which aims to help put a smile on the nation’s face. It is responsible for major brands like Müller Corner, Müllerlight, Müller Bliss, Müller Rice, Müller FRijj and Müller Plant Based. It produces chilled desserts under licence from Mondelez International and also supplies the UK private label yogurt market from a dedicated, state of the art yogurt facility.
