Press release -
Müller Wiseman Dairies Launches MOOvember!
This November Müller Wiseman Dairies will be teaming up with the Movember Foundation to launch a new on-pack promotion – MOOvember –across 500ml cartons and 1 pint bottles of Black & White whole and semi skimmed milk.
Consumers will be encouraged to take the MOOvember milk moustache challenge by enjoying a good glug of Black & White milk, taking a selfie of their milk moustache, and then uploading the shot to social media with the hashtag #milkmo.
Consumers are also encouraged to donate £2 to the Movember Foundation by texting the word MOVE00 to 70070 or to sign up to grow or MOVE for Movember, the exceptionally popular month-long campaign organised by the Movember Foundation, the leading global organisation committed to changing the face of men’s health. The foundation challenges men to grow moustaches during November to spark conversation and raise vital funds for its men’s health programs. To date, 4 million moustaches have been grown worldwide and the campaign has a huge presence on social media.
Rebecca Oliver-Mooney, Category and Marketing Controller at Müller Wiseman Dairies, said: “We are delighted to be working with the Movember Foundation to help promote a very worthy cause. MOOvember is an exciting new initiative encouraging consumers to enjoy our Black & White milk while taking part in something fun and worthwhile.
“Movember is a hugely popular campaign, but not everyone can grow a moustache! The idea of a milk moustache however is iconic and something we can all get involved in. We hope to encourage consumer selfies online with the hashtag #milkmo.”
The promotion will run across 500ml cartons and 1 pint bottles of Black & White whole and semi skimmed milk until the end of November 2015.
ENDS
ABOUT THE MOVEMBER FOUNDATION
This Movember, men and women can sign up at Movember.com to grow moustaches and take on the MOVE challenge for the 30 days of Movember.
The Movember Foundation – A Movement in the Making: https://youtu.be/bDz0Z_35meI
Movember Awareness & Education: https://www.youtube.com/watch?v=0d1NgnmL9NU
The Movember Foundation is a global charity raising funds and awareness for men’s health. These funds deliver breakthrough research and support services to help men live happier, healthier and longer lives.
The Foundation is responsible for the sprouting of millions of moustaches around the world in November when men become walking talking billboards for men’s health. Mo Bros start the month clean-shaven, and then grow and groom their moustache all month long.
The Movember journey began in 2003 with a few mates in a pub in Melbourne, Australia. The goal was simple – to create a campaign promoting the growth of the moustache among like-minded people and have fun along the way. The movement is about real men growing real moustaches, talking about real issues to help change the face of men’s health.
Since 2003, five million have joined the Movember men’s health movement around the world and raised £400m, funding over 1000 programmes through impact investments that focus on prostate cancer, testicular cancer, poor mental health and physical inactivity.
Funds are directed to men’s health programmes which are shaped by Movember’s vision to have an everlasting impact on the face of men’s health with programme areas focusing on awareness and education, living with and beyond cancer, staying mentally healthy and research. Programmes are delivered by the Movember Foundation and its men’s health partners in each country. Further information about how Movember’s funds are invested can be found at Movember.com
Topics
Müller UK & Ireland
Müller UK & Ireland is wholly owned by the Müller Group. It has 19 sites nationwide and employs almost 6,000 people across two business units: Müller Dairy and Müller Wiseman Dairies.
Müller Dairy is the UK’s leading branded yogurt manufacturer, with major brands such as Müller Corner, Müllerlight and Müller Rice.
The business makes chilled desserts including Cadbury Bubbles of Joy, Pots of Joy, Layers of Joy and Twin-pot products, produced under license from Mondelez.
Müller Dairy also supplies the UK private label yogurt market from a state of the art yogurt facility in Telford, Shropshire.
Müller Wiseman Dairies is a leading fresh milk, cream and butter business with a network of dairies and depots servicing customers throughout the country.
The business recently commenced butter-making, opening a major facility in Shropshire with the capacity to produce up to 45,000 tonnes of salted, unsalted and lactic butter each year for the manufacturing, food service and retail sectors.
To make its range of dairy products, the Müller UK & Ireland buys milk from more than 1,200 British dairy farmers, all of whom are Red Tractor Farm Assured.
Müller Wiseman Milk Group Dairy members elect a representative farmer board which works with the business to discuss milk supply issues, including the Group’s commitment to maintain a competitive milk price and contractual position.
