Press release -
Müller Wins Brand of the Year at The Grocer Gold Awards 2014
Müller stole the show at The Grocer Gold Awards 2014 in London last week, walking off with the coveted Brand of the Year award.
Judges said that it had been hard to pick a single winner in a category which included Arla Foods; Mondelez, owners of Cadbury; Heineken; PepsiCo and Quorn Foods.
But the Müller entry, which highlighted the work done on category strategy, pack redesigns, new product development and investment in great marketing, and the significant changes in business performance and company culture, won the day.
Separately Müller Marketing and R&D Director Michael Inpong was also named as one of four shortlisted for the Marketing Society’s Marketing Leader of the Year Award, which recognises exceptional and inspiring leadership within marketing.
Müller UK & Ireland Group CEO Ronald Kers said:
“We are ambitious to be the biggest and best dairy company in the UK and we have much to do but this award is a signal that the work that is being done is recognised, not just in the dairy sector but in the wider food and drink industry.
“This is a fantastic win for everyone connected with the group who works hard every day to make the Müller brand a success.”
Topics
Müller UK & Ireland Group
Müller UK & Ireland Group is wholly owned by the Unternehmensgruppe Theo Müller. It has 19 sites nationwide and employs almost 6,000 people across four business units: Müller Dairy, Müller Wiseman Dairies, Müller Minsterley and TM Telford.
Based in Market Drayton, Müller Dairy is the UK's leading yogurt manufacturer, with major brands such as Müller Corner, Müllerlight and Müller Rice.
Müller Wiseman Dairies processes and delivers around 30% of the fresh milk consumed in Britain every day and is famous for its black & white cow-print branding. In December 2013, the business formally opened a major new state of the art butter-making plant in Shropshire, with the capacity to produce up to 45,000 tonnes of salted, unsalted and lactic butter each year.
Müller Minsterley is our facility near Shrewsbury at which chilled desserts including Cadbury Bubbles of Joy, Pots of Joy, Chocolate Trifle and Twin-pot products are produced under a license from Cadbury.
TM Telford is a state of the art yogurt production facility in Telford, Shropshire which is focused on the development of the company's presence in the UK private label yogurt market.
To make its range of dairy products, the company buys milk from more than 1,200 British dairy farmers, all of whom are Red Tractor Farm Assured.
Müller Wiseman Milk Group Dairy members elect a representative farmer board which works with the company to discuss milk supply issues, including the Group's commitment to maintain a competitive milk price and contractual position.
