Press release -
Müller’s first Greek Style Yogurt With a Crunchy Biscuit and Chocolate Corner
Müller introduces its first Greek Style Corner with Almond-Flavour Biscuit and Dark Chocolate Pieces from January – the first “crunchy” variant of the hugely popular Greek Style Corner range.
Thick and creamy Corner Greek Style yogurts have previously contained a delicious fruity corner, but the addition of delectable almond-flavour biscuit and dark chocolate pieces shows a commitment to grow one of Müller’s star brands.
Müller Corner remains the number one brand in chilled yogurts and pot desserts ahead of its competitors by over £12m over the last 12 months, with total Corner recording its highest ever value sales of over £230m![1] It’s hoped by expanding the Greek Corner line, this trend will continue into 2014.
Müller Dairy’s Marketing and R&D Director Michael Inpong says:
“Our entire Corner range has shown impressive growth over the last year. By adding this delicious crunchy variant to the Greek Style range we are giving consumers the variety in texture and flavour we know they crave, and it’s a perfect way to start the New Year with an exciting new addition to our Corner family!”
Müller Greek Style Corner Almond-Flavour Biscuit and Dark Chocolate Pieces are available on shelf now in singles and four packs with RRPs of £0.69 and £2.69 respectively.
[1] Nielsen MAT 7/12/13
Topics
Müller UK & Ireland Group
Müller UK & Ireland Group is wholly owned by the Unternehmensgruppe Theo Müller. It has 19 sites nationwide and employs almost 6,000 people across four business units: Müller Dairy, Müller Wiseman Dairies, Müller Minsterley and TM Telford.
Based in Market Drayton, Müller Dairy is the UK’s leading yogurt manufacturer, with major brands such as Müller Corner, Müllerlight and Müller Rice.
Müller Wiseman Dairies processes and delivers around 30% of the fresh milk consumed in Britain every day and is famous for its black & white cow-print branding.
Müller Minsterley is our facility near Shrewsbury at which chilled desserts including Cadbury Mousse, Trifle and Twin-pot products are made which Müller sells under an exclusive license from Cadbury.
TM Telford is a state of the art yogurt production facility in Telford, Shropshire which is focused on the development of the company’s presence in the UK private label yogurt market.
To make its range of dairy products, the company buys milk from more than 1,200 British dairy farmers, all of whom are Red Tractor Farm Assured.
Müller Wiseman Milk Group Dairy members elect a representative farmer board which works with the company to discuss milk supply issues, including the Group’s commitment to maintain a competitive milk price and contractual position.
