Press release -
Müller rolls out ambient recipe and enhances recyclability of FRijj range
Müller, the UK’s most chosen dairy brand[1], has confirmed plans to further build its share in the UK branded milk drinks sector.
Using advanced packaging technology, FRijj’s new long lasting ambient recipe, which will be available across all channels, could be extended to nine months in future.
As the dairy company continues to drive down the use of plastic, from the end of July, FRijj bottles and caps will be 100% recyclable, and the bottles will be made using 51% recycled content.
FRijj will continue to focus on its most popular flavours, Strawberry, Banana, Chocolate, Fudge Brownie and Cookie Dough.
Jon Jenkins, Chief Executive of Müller Milk & Ingredients said:
“We are setting both the FRijj brand and our MMI business up for success and there’s no doubt that these changes will have real benefits for consumers, customers and for our business.
“Our purpose is to add taste to life for consumers, and we’ll do this by leveraging all of the strength of Müller, the UK’s most chosen dairy brand, to grow our presence in a category which has managed to maintain positive value growth[2] during a challenging period for on-the-go products.
“We’re seeing retailers unlocking more space in store for milk drinks, and with over half of the UK population yet to access and enjoy this category[3], there’s a real opportunity for growth.”
[1] Kantar brand footprint. The British ranking of the most chosen dairy brands: https://kantar.turtl.co/story/british-dairy-brand-footprint/
[2] +2.7% value growth, Kantar 52 weeks
[3] 42.5% penetration, Kantar 14/06/20
Topics
Müller UK & Ireland is wholly owned by Unternehmensgruppe Theo Müller which employs 24,000 people throughout Europe. In the UK, Müller develops, manufactures and markets a wide range of branded and private label dairy products made with milk from 1,600 farmers in Britain.
Müller is ranked at No.12 in The Grocer’s Top 100 list of Britain’s Biggest Brands, and it is also Britain’s most chosen dairy brand, picked from shelves more than 182 million times each year. Müller UK & Ireland comprises three business units:
Müller Milk & Ingredients is Britain’s largest producer of branded and private label fresh milk, cream, butter and ingredients products, with a network of dairies and depots servicing customers throughout the country.
Müller Yogurt & Desserts is the UK’s leading yogurt manufacturer responsible for major brands like Müllerlight, Müller Corner and Müller Rice. It produces chilled desserts under licence from Mondelez International and supplies the UK private label yogurt market from a dedicated, state of the art yogurt facility.
Milk & More delivers daily essentials to more than 500,000 homes in England, via a network of 53 local fulfilment centres. The milkman is arguably the original home delivery service and Milk & More is ensuring that this great British tradition continues to flourish.
Müller is an Official Supporter of British Athletics and Athletics Ireland and is a title partner for 12 world-class events throughout 2020, 2021 and 2022. Müller aims to add taste to life and inspire people to live happier and healthier lifestyles.
