Press release -
Müller Release First Apple and Pear Corner
Müller Corner, the UK’s number 1 CYPD brand[1], launches it’s newest Voted by You edition Apple & Pear flavour.
The limited edition flavour was voted for by the public via an online poll on the company’s Facebook site last year, and the first orchard flavour for the brand proved to be a hit with consumers.
Müller Corner is the UK’s favourite yogurt brand, with an impressive 17.8% share of the market[2], and this new flavour, which replaces Pineapple & Coconut from April, is sure to help support the brand’s success.
Michael Inpong, Müller Dairy’s Marketing and R&D Director said:
“At Müller we’re all about exciting product development and giving consumers what they want. We’re delighted to be giving consumers our first Apple and Pear variant of the hugely popular Corner brand - perfect for the whole family looking for a moment of pure happiness.”
Müller Corner Voted by You Apple & Pear will be available in singles with a RRP of 69p, on shelf from April.
[1] Nielsen MAT 1.3.14
[2] Nielsen MAT 4 weeks to 1.3.14
Topics
Müller UK & Ireland Group
Müller UK & Ireland Group is wholly owned by the Unternehmensgruppe Theo Müller. It has 19 sites nationwide and employs almost 6,000 people across four business units: Müller Dairy, Müller Wiseman Dairies, Müller Minsterley and TM Telford.
Based in Market Drayton, Müller Dairy is the UK’s leading yogurt manufacturer, with major brands such as Müller Corner, Müllerlight and Müller Rice.
Müller Wiseman Dairies processes and delivers around 30% of the fresh milk consumed in Britain every day and is famous for its black & white cow-print branding. In December 2013, the business formally opened a major new state of the art butter-making plant in Shropshire, with the capacity to produce up to 45,000 tonnes of salted, unsalted and lactic butter each year.
Müller Minsterley is our facility near Shrewsbury at which chilled desserts including Cadbury Mousse, Trifle and Twin-pot products are made which Müller sells under license from Cadbury.
TM Telford is a state of the art yogurt production facility in Telford, Shropshire which is focused on the development of the company’s presence in the UK private label yogurt market.
To make its range of dairy products, the company buys milk from more than 1,200 British dairy farmers, all of whom are Red Tractor Farm Assured.
Müller Wiseman Milk Group Dairy members elect a representative farmer board which works with the company to discuss milk supply issues, including the Group’s commitment to maintain a competitive milk price and contractual position.
