Press release -
Müller launches Innovative New Bliss-ful Corner range!
Introducing new Müller Bliss Corner – the latest major launch from the UK’s number 1 yogurt brand[1] Müller Corner that’s once again set to whip up the chilled yogurts category!
Delicious, thick Greek Style yogurt that has been gently whipped to give it a unique, creamy texture accompanies a side of mouth-watering fruit compote - available in three delectable flavours: Strawberry, Raspberry and Lemon.
The thick and indulgent whipped Greek style yogurt marks a breakthrough for the UK’s number one yogurt brand, Müller Corner, offering consumers a brand new taste experience, dipping their spoon in the whipped, creamy Greek Style yogurt and then into the delicious fruit compote for an unforgettable Bliss-ful taste!
Michael Inpong, Müller Dairy Marketing and R&D Director, says:
“Müller Bliss Corner marks yet another major new launch for us this summer. Consumers continue to crave Greek Style yogurt in new and interesting ways, and we’re delighted to offer them the chance to discover a brand new, creamy texture within our Greek Style Corner range.
“The launch will be supported by a new TV advert on air from July to the end of the year.”
Müller Corner continues to remain the number one UK yogurt brand[1], and this year, Corner's value share of yogurts soared to 17.6%[2] - the highest of 2014 so far, helping Müller to gain a 30.6% [3] share of the yogurt category overall.
The creamy Müller Bliss Corner range will be available in stores from the 24th of July in packs of four with an RRP £2.69, in Strawberry, Raspberry and Lemon SKUs.
[1] Nielsen Market Data
[2] Nielsen MAT TY WE 24.05.14
[3] Nielsen MAT TY WE 24.05.14
Topics
Müller UK & Ireland Group
Müller UK & Ireland Group is wholly owned by the Unternehmensgruppe Theo Müller. It has 19 sites nationwide and employs almost 6,000 people across four business units: Müller Dairy, Müller Wiseman Dairies, Müller Minsterley and TM Telford.
Based in Market Drayton, Müller Dairy is the UK's leading yogurt manufacturer, with major brands such as Müller Corner, Müllerlight and Müller Rice.
Müller Wiseman Dairies processes and delivers around 30% of the fresh milk consumed in Britain every day and is famous for its black & white cow-print branding. In December 2013, the business formally opened a major new state of the art butter-making plant in Shropshire, with the capacity to produce up to 45,000 tonnes of salted, unsalted and lactic butter each year.
Müller Minsterley is our facility near Shrewsbury at which chilled desserts including Cadbury Bubbles of Joy, Pots of Joy, Chocolate Trifle and Twin-pot products are produced under a license from Cadbury.
TM Telford is a state of the art yogurt production facility in Telford, Shropshire which is focused on the development of the company's presence in the UK private label yogurt market.
To make its range of dairy products, the company buys milk from more than 1,200 British dairy farmers, all of whom are Red Tractor Farm Assured.
Müller Wiseman Milk Group Dairy members elect a representative farmer board which works with the company to discuss milk supply issues, including the Group's commitment to maintain a competitive milk price and contractual position.
