Press release —
Müller launches Corner collaboration range with Mondelez International and pladis
Müller UK & Ireland is bringing together some of the UK’s best-known treat brands in a major new Müller Corner collaboration range.
Launching tomorrow (9 September) and created in partnership with Mondelez International’s Oreo, and pladis’ McVitie’s Jaffa Cakes and Flipz brands, the new range sees these the iconic brands reimagined in Müller Corner format as the business continues to bring fresh energy and taste appeal to the yogurt aisle.
Supported by a multi-million pound integrated media and shopper campaign, the launch reflects growing consumer interest in familiar, trusted brands being reimagined in new formats. Müller Corner is the nation’s most loved yogurt brand* and continues to perform strongly within the category, with Corner yogurts currently delivering 3% RSV growth in the last three months**.
As the dairy company targets a Müller product in every fridge, it is continuing to innovate to ensure it is able to offer a complete category solution for all occasions, from treat to health.
The new launch brings excitement to the yogurt aisle, creates new reasons to purchase, and helps retail partners unlock incremental category growth.
It launches in singles format (RRP 90p) this week, with four-pack formats (RRP £3) to follow later this month.
To support the launch, Müller will activate a fully integrated campaign across TV, VOD, retail media, shopper marketing, audio, out-of-home, and social channels. The campaign will build on Müller Corner’s new “You Know How You Like It” brand platform launched in April of this year, and has been designed to drive mass awareness and trial, supported by high-impact activity across in-store and online touchpoints.
Richard Williams, Chief Executive Officer of Müller Yogurt & Desserts, said:
"This launch brings together iconic brands which are enjoyed by millions of people across the UK every day. By partnering with Mondelēz and pladis, we've combined the strength of Oreo, McVitie's Jaffa Cakes and Flipz with the appeal of Müller Corner to create something new for the yogurt aisle.
“Brand collaborations work best when they bring together names which consumers already know and love, and that's exactly what we've done here. It's a key launch for Müller in 2026 and an important part of our ambition to put a Müller product in every fridge, ensuring we have products which meet every occasion from treat to health.
“Backed by one of our biggest marketing investments in recent years, we're looking forward to working with our retail partners to bring these consumer-favourite brands together in-store."
*Kantar 52 w/e 23 July 2026
**Circana 12 w/e 11 July 2026
OREO is a trademark of the Mondelēz International group used under license.
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Müller UK & Ireland is wholly owned by Unternehmensgruppe Theo Müller, a family owned business which employs over 35,000 people throughout Europe.
Servicing customers with strategic partnerships throughout the UK & Ireland, while exporting to over 80 countries internationally, the business develops, manufactures and markets a wide range of branded and private label dairy products made with milk from over 1,000 farmers in Britain, alongside a designated plant-based range.
Müller is one of the ten most chosen FMCG brands in Great Britain, and the most popular dairy brand. It is ranked within the top 20 in The Grocer’s Top 100 list of Britain’s Biggest Brands and is picked from shelves millions of times each year. Müller UK & Ireland includes:
Müller Milk & Ingredients, which aims to build a better dairy future. It produces branded and private label fresh milk, powdered milk, cream, butter, milk drinks and ingredients products, and boasts a network of dairies and depots servicing customers throughout the UK and beyond.
Müller Yogurt & Desserts, which aims to help put a smile on the nation’s face. It is responsible for major brands like Müller Corner, Müller Light, Müller Bliss, Müller Rice, Müller FRijj, Müller X Myprotein and Biotiful Gut Health. It produces chilled desserts and milkshakes under licence from Mondelez International and also supplies the UK private label yogurt market from a dedicated, state of the art yogurt facility.
Müller UK & Ireland’s Sustainability Action Plan outlines how the business is driving positive environmental and social changes. It shows how Müller is already making, and will continue to make, a real difference for the planet, its partners and its people.
