Press release -
Müller Launch Team GB and Team Ireland Promotion to Encourage Consumers to Find Gold Medal Lids and win £50k!
Britain’s leading yogurt and chilled dairy pudding manufacturer Müller Yogurt & Desserts continues the Olympic year as proud Official Partner of Team GB and Team Ireland with an exciting new promotion across its Müller Corner, Müllerlight and Müller Rice brands, giving consumers the chance to win a total of £250,000!
5 Gold Medal lids will be hidden in promotional single pots across its Müller Corner, Müllerlight and Müller Rice brands and consumers that find these will win £50k each![1]
The promotion will also be supported with a brand new TV ad featuring Olympic legend Kriss Akabusi! He may never have won Gold at the Olympics himself, but now he can help give consumers the chance to find their very own Gold Medal lid…and win £50k!
Müller Group CMO, Michael Inpong, said: “We are excited to offer consumers the chance to win £50k and get into the Olympic spirit with us, as proud Official Partner of Team GB and Team Ireland.
“It’s our aim to delight consumers and to create fantastic instore activations with our Customers, working collaboratively to help ensure the growth of the category, and having legendary sports personality Kriss Akabusi on board in our TV adverts will create a real buzz around the promotion.
“Working with Team GB and Team Ireland is a natural fit for us and gives us an excellent opportunity to underline our commitment and ambition as we look ahead to Rio.”
Müller Yogurt & Desserts have Team GB and Team Ireland marketing rights across their brands including Müller Corner, Müllerlight and Müller Rice until the end of 2016. Müller was crowned The Grocer’s Brand of the Year 2014, and is the UK’s leading yogurt and chilled dairy pudding manufacturer
The Gold Lid promotion runs across promotional Müller Corner, Müllerlight and Müller Rice Singles with an RRP of 69p per pot. The promotion runs from 15th April 2016 for 6 weeks, full terms and conditions can be found here:www.muller.co.uk/fairygoodmuller
[1] *or €65,000. Promotion starts 15.04.16 and closes 01.07.16. 18 years and over, resident in UK or ROI. Residents of NI can enter without purchase. Skill test for ROI winner. 5 prizes available. Retain original promotional pot and lid to claim. Full T&Cs apply, see www.muller.co.uk/fairygoodmuller for details
ENDS
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Müller UK & Ireland
Müller UK & Ireland is wholly owned by the Unternehmensgruppe Theo Müller. It employs around 10,000 people in a business which comprises two distinct business units: Müller Milk & Ingredients and Müller Yogurt & Desserts.
Based in Market Drayton, Müller Yogurt & Desserts is the UK’s leading yogurt manufacturer, responsible for major brands such as Müller Corner, Müllerlight and Müller Rice. It also produces, at production facilities in Minsterley near Shrewsbury, chilled desserts including Cadbury Bubbles of Joy, Pots of Joy, Layers of Joy and Twin-pot products under licence from Mondelez International.
Müller Yogurt & Desserts also supplies the UK private label yogurt market from a state of the art yogurt facility in Telford, Shropshire.
Müller Milk & Ingredients aims to be the biggest and best fresh milk and ingredients business with a network of dairies and depots servicing customers throughout the country, producing skimmed, semi-skimmed, whole, and flavoured milk products for brands such as Black & White, The One, freshnlo and FRijj . It also has the capacity to produce salted, unsalted and lactic butter each year for both the domestic and international markets.
The acquisition of Dairy Crest’s dairy operations in December 2015 marked a milestone in Unternehmensgruppe Theo Müller’s global growth strategy and in particular its aspiration to place much more emphasis on end to end supply chain innovation, adding value to the UK dairy category.
