Press release -
Müller Kicks Off Olympic Year With Impressive Line-up of Limited Editions!
Britain’s leading yogurt and chilled dairy pudding manufacturer Müller Yogurt & Desserts will kick off the Olympic year as Official Partner of Team GB and Team Ireland with a whole host of new Limited Edition flavours across its Müller Corner, Müllerlight and Müller Rice brands this month.
The new limited editions are designed to get consumers behind Team GB and Team Ireland in advance of the Rio 2016 Olympic Games. First to arrive on shelves, the delicious new Rio Limited Edition Müller Fruit Corner 6 packs of three Coconut yogurt with Pineapple compote and three Lemon yogurt with Mango and Passionfruit compote. Müller Crunch Corner is also going for gold and getting into the Olympic spirit with the release of its Gold Limited Edition 6 packs of Vanilla flavour yogurt with golden balls and Toffee flavour yogurt with golden hoops.
In March we’ll also see from Müllerlight the fabulous new beach-inspired Copacabana limited edition range, including a 6 pack with a mix of Pineapple Crush and Tropical Punch flavours, along with singles in tantalising Passionfruit and zesty Orange and Lime flavour.
And finally, in April Tasty B will be donning his shorts and sweat band for the Müller Rice new Limited Edition Go the Distance branding across Chocolate and Caramel flavour and Banana Toffee flavour Müller Rice singles and 6 packs. Mmm…Tasty!
Müller Group CMO, Michael Inpong, said: “We are thrilled to be kicking off the Olympic Year as Official Partner of Team GB and Team Ireland with these Müllerlicious Limited Edition products across our portfolio. It’s our aim to delight consumers and to create fantastic instore activations with our customers, working collaboratively to help ensure the growth of the category.
“Working with Team GB and Team Ireland is a natural fit for us and gives us an excellent opportunity to underline our commitment and ambition as we look ahead to Rio 2016. Expect more on-pack activity in the coming months, along with exciting new TV ads coming soon!”
Müller Yogurt & Desserts have Team GB and Team Ireland marketing rights across their brands including Müller Corner, Müllerlight and Müller Rice from now until the end of 2016. Müller was crowned The Grocer’s Brand of the Year 2014, and is the UK’s leading yogurt and chilled dairy pudding manufacturer, with major brands such as Müller Corner, Müllerlight and Müller Rice.
All limited edition packs mentioned will be available in stores on a rolling launch basis from now to 1st April. Singles RRP - 69p, 6 Packs RRP - £3.89
Topics
Müller UK & Ireland
Müller UK & Ireland is wholly owned by the Unternehmensgruppe Theo Müller. It employs around 10,000 people in a business which comprises two distinct business units: Müller Milk & Ingredients and Müller Yogurt & Desserts.
Based in Market Drayton, Müller Yogurt & Desserts is the UK’s leading yogurt manufacturer, responsible for major brands such as Müller Corner, Müllerlight and Müller Rice. It also produces, at production facilities in Minsterley near Shrewsbury, chilled desserts including Cadbury Bubbles of Joy, Pots of Joy, Layers of Joy and Twin-pot products under licence from Mondelez International.
Müller Yogurt & Desserts also supplies the UK private label yogurt market from a state of the art yogurt facility in Telford, Shropshire.
Müller Milk & Ingredients aims to be the biggest and best fresh milk and ingredients business with a network of dairies and depots servicing customers throughout the country, producing skimmed, semi-skimmed, whole, and flavoured milk products for brands such as Black & White, The One, freshnlo and FRijj . It also has the capacity to produce salted, unsalted and lactic butter each year for both the domestic and international markets.
The acquisition of Dairy Crest’s dairy operations in December 2015 marked a milestone in Unternehmensgruppe Theo Müller’s global growth strategy and in particular its aspiration to place much more emphasis on end to end supply chain innovation, adding value to the UK dairy category.
