Press release -
Müller Encourages Consumers to ‘Get in Team GB’s Corner’ this Olympics With Fanzone activation in Manchester and London
From the 13th-21st of August, Müller will be encouraging sports fans to get #inTeamGBsCorner with a series of activities at official Olympic FanZones in London and Manchester - the only place to watch all the action from the Olympic Games!
Müller aims to excite and engage the enthusiastic crowds with a range of fun activities, including opportunities to participate in activities with its other partners, British Athletics, GB Triathlon and GB Taekwondo, with the three sports present at the Müller area, along with face painting, not to mention extensive sampling from a wide range of Müllerlicious products including Müller Corner, Müllerlight and Müller Rice.
The FanZones in Manchester and London Bridge City, which are free to enter, will allow fans to enjoy the last week of the Games in a fun, family-friendly place without missing a medal, world record or photo finish.
Michael Inpong, Chief Marketing Officer at Müller, said: “We are a proud supporter of Team GB and are proudly “In Team GB’s Corner.” Through our Müllerlicious products and partnerships, we aim to empower consumers to make active and healthy lifestyle choices.
“We are thrilled to support Team GB as they aim for success at the Rio 2016 Olympic Games, and we are fully behind all the athletes who are competing to win - something we know all about at Team Müller. We want consumers to enjoy and take part in sporting activities, and enjoy our Müllerlicious products, which is why we hope to inspire and delight fans with our range of activities and sampling at the Müller tents at the London and Manchester FanZone sites.”
More information about the FanZones can be found here: https://www.teamgb.com/fanzones
ENDS
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Müller UK & Ireland
Müller UK & Ireland is wholly owned by the Unternehmensgruppe Theo Müller. It employs around 10,000 people in a business which comprises two distinct business units: Müller Milk & Ingredients and Müller Yogurt & Desserts.
Based in Market Drayton, Müller Yogurt & Desserts is the UK’s leading yogurt manufacturer, responsible for major brands such as Müller Corner, Müllerlight and Müller Rice. It also produces, at production facilities in Minsterley near Shrewsbury, chilled desserts including Cadbury Bubbles of Joy, Pots of Joy, Layers of Joy and Twin-pot products under licence from Mondelez International.
Müller Yogurt & Desserts also supplies the UK private label yogurt market from a state of the art yogurt facility in Telford, Shropshire.
Müller Milk & Ingredients aims to be the biggest and best fresh milk and ingredients business with a network of dairies and depots servicing customers throughout the country, producing skimmed, semi-skimmed, whole, and flavoured milk products for brands such as Black & White, The One, freshnlo and FRijj . It also has the capacity to produce salted, unsalted and lactic butter each year for both the domestic and international markets.
The acquisition of Dairy Crest’s dairy operations in December 2015 marked a milestone in Unternehmensgruppe Theo Müller’s global growth strategy and in particular its aspiration to place much more emphasis on end to end supply chain innovation, adding value to the UK dairy category.
