Press release -
Müller Corner Goes de Luxe
The iconic Müller Corner is set to get seriously indulgent! From the 10th of April, Müller will introduce four opulent new flavours and luxurious new packaging to their existing Corner portfolio in the form of Müller de Luxe Corner.
The new range of flavours will include sumptuous Marc de Champagne, delectable After Dinner Mint, luxurious Coconut Dream, and magnificent Crème Praline – designed to tap into an increasing demand for luxury, quality and indulgence in the chilled yogurts and pot desserts market.
The existing Müller Corner range, which includes delicious Fruit and Crunch Corner yogurt, consistently proves to be a huge hit with consumers, with over 557 million pots sold in the last year alone.[1]
Müller Dairy’s Marketing and R&D director, Michael Inpong explains:
“The launch of de Luxe Corner will build on the success of the Müller Corner brand by introducing a luxurious edge to capitalise on the treat appeal consumers increasingly crave.
“Luxury, indulgence and the pleasure-of-now are key trends we see developing over the year and we have more exciting plans in place for de Luxe Corner throughout 2013.”
Müller de Luxe Corner features thick yogurt made with whipping cream that hides a fruit or dark chocolate layer, with tantalizing treats in the corner. Designed to be savoured and enjoyed together. All four flavour combinations are available in new twin packs, with an RRP* of £1.69 per pack.
[1] Neilsen MAT 52 weeks to 26/2/13
* Recommended Retail Price
Topics
Müller Dairy is based in the Shropshire town of Market Drayton and has grown to become the UK's leading yogurt manufacturer with major brands such as Müller Corner, Müllerlight and Müller Rice.
Müller Dairy is part of the Müller UK & Ireland Group which aims to become the largest and most successful dairy company in the UK. The most recent addition to the Group is Müller Minsterley - the chilled desserts facility near Shrewsbury at which the Cadbury chilled desserts, including Cadbury Mousse, Trifle and twin-pot products are made, which Müller sells under an exclusive licence from Cadbury.
