Press release -
Introduction of Müller Light Protein Pudding is latest move in vision to transform the yogurt and desserts health category
Müller Yogurt & Desserts has expanded its portfolio to include two new Müller Light Protein Pudding SKUs, optimising its range and attracting new customers to the brand. The launch of this new product complements the new and improved Müller Light recipe and rebrand which took place in June and its supporting £8m marketing campaign.
With the protein segment growing at four times the rate of the total category*, Müller is continuing to transform the yogurts and potted desserts health category by expanding and optimising its portfolio of health and nutrition products to meet changing consumer needs.
The two new products, Chocolate Brownie and Chocolate Orange Protein Flavour Puddings, roll out on retailer shelves from Wednesday 11 September, and have 14g of protein per pot. The puddings also benefit from added Vitamin B6 – 50% of the vitamin’s daily recommended intake – and are HFSS compliant.
With shopper needs and desires changing and shifting towards healthier and more nutritional offerings within the segment, Müller Light Protein Puddings are low fat and reduced calorie while still made with real milk chocolate to satisfy sweet cravings.
The dairy company carried out research and product testing which showed that Müller Light Protein Pudding has a +45% higher purchase intent for shoppers than other protein puddings in the segment**, highlighting the consumer desire for lighter and healthier choices which also provide added benefits.
Vicky Morgan, Category Lead – Health at Müller Yogurt & Desserts, said: “This is a new and exciting step for Müller Light, which has already seen a successful rebrand and new recipe formulation earlier this year.
“With more and more consumers looking for a positive and uplifting product which also tastes great, we’re excited to expand the range with Müller Light Protein Pudding, giving shoppers an easy choice which helps keep positive intentions on track.
“Our research has shown that Müller Light Protein Pudding is already a hit with consumers, and we’re confident this portfolio expansion will drive growth within the category for retailers, bring new shoppers to the segment, and help us achieve our goal of putting a smile on the nation’s face.”
Müller Light Protein Pudding is available in single 140g pots, with an RRP of £1.40. The launch follows from last week’s announcement of a partnership between Müller and Myprotein, featuring a range of yogurts and puddings.
* 52 w/e 10th August 2024
**WD Research – Müller Light Protein Pudding quant product test
Topics
Müller is one of the ten most chosen FMCG brands in Great Britain, and the most popular dairy brand. It is ranked within the top 20 in The Grocer’s Top 100 list of Britain’s Biggest Brands and is picked from shelves millions of times each year. Müller UK & Ireland includes:
Müller Milk & Ingredients, which aims to build a better dairy future. It produces branded and private label fresh milk, cream, butter, milk drinks and ingredients products and boasts a network of dairies and depots servicing customers throughout the country.
Müller Yogurt & Desserts, which aims to help put a smile on the nation’s face. It is responsible for major brands like Müller Corner, Müllerlight, Müller Bliss, Müller Rice, Müller FRijj and Müller Plant Based. It produces chilled desserts under licence from Mondelez International and also supplies the UK private label yogurt market from a dedicated, state of the art yogurt facility.
