Press release -
Introducing NEW Limited Edition Müller Rice Smooth Chocolate and Caramel Flavour
Müller Rice is adding to its scrumptious range with a new Smooth Chocolate and Caramel flavour pot of dairy rice.
The mouth-watering confectionery edition has been tried and tested by grizzly rapping bear Tasty B, made famous by the new Müller Rice adverts which premiered on TV last year – “Rice Rice Baby!” He particularly recommends this for those consumers with a stomach growling from hunger.
This new limited edition Smooth Chocolate and Caramel features as Tasty B's new “single” and will excite consumers both in delicious taste and a look that jumps out from the shelf. … Mmm, tasty!
It seems Tasty B knows his stuff too, as since the range re-launch in June, sales of Müller Rice have increased by 10%![1] The brand now sells over £46m and almost 100m pots making it the 2nd biggest dessert brand in the category.
Müller Dairy’s Marketing and R&D director Michael Inpong says:
“We have turned our beloved Rice range round through investment in product quality, new packaging and flavour innovation, and we have seen some excellent signs of positive sales momentum.
“Our recent launches over the past year in the luxurious yogurt and chilled dessert sectors have encouraged consumers to enjoy what they eat, and we continue to push this message with the launch of the limited edition Smooth Chocolate and Caramel confectionary flavour Müller Rice.”
The limited edition flavour will be available to retailers from January in single pots (RRP of £0.69) and in packs of four and six.
[1] Nielsen Total Coverage Scantrack (data to 7/12/2013)
Topics
Müller UK & Ireland Group
Müller UK & Ireland Group is wholly owned by the Unternehmensgruppe Theo Müller. It has 19 sites nationwide and employs almost 6,000 people across four business units: Müller Dairy, Müller Wiseman Dairies, Müller Minsterley and TM Telford.
Based in Market Drayton, Müller Dairy is the UK’s leading yogurt manufacturer, with major brands such as Müller Corner, Müllerlight and Müller Rice.
Müller Wiseman Dairies processes and delivers around 30% of the fresh milk consumed in Britain every day and is famous for its black & white cow-print branding.
Müller Minsterley is our facility near Shrewsbury at which chilled desserts including Cadbury Mousse, Trifle and Twin-pot products are made which Müller sells under an exclusive license from Cadbury.
TM Telford is a state of the art yogurt production facility in Telford, Shropshire which is focused on the development of the company’s presence in the UK private label yogurt market.
To make its range of dairy products, the company buys milk from more than 1,200 British dairy farmers, all of whom are Red Tractor Farm Assured.
Müller Wiseman Milk Group Dairy members elect a representative farmer board which works with the company to discuss milk supply issues, including the Group’s commitment to maintain a competitive milk price and contractual position.
