Press release -
Introducing Müller Püd Corner - The dreamy new dairy dessert by Müller Corner
Müller Corner is excited to announce the launch of Müller Püd Corner - a delicious dairy dessert made with over 75% skimmed milk*, and a side of crunchy toppings to be enjoyed anytime!
Offering plenty of choice to please the whole family, Müller Corner’s dairy dessert twin-pot boasts three delectable crunchy combinations to complement the smooth, velvety dessert on the side.
And if that’s not enough, Müller Corner’s Müllerlicious brand ambassador Nicole Scherzinger will be dipping her spoon in the delightful blend of crispy treats and smooth dessert, as she becomes the face of Müller Corner for a third year!
Müller has had a fantastic start to the year, ending January on a 22.7% share of the chilled yogurt and pot desserts market, with Corner taking home a 17.3% share in the last three months to end of Jan.[1] It’s hoped the launch of Püd Corner can help drive this success forward, following on from 2014’s smash hit launch – Bliss Corner.
Michael Inpong, Chief Marketing Officer for Unternehmensgruppe Theo Müller, says: “Müller Püd Corner is a fantastic and delicious new addition to the Corner range which offers something for everyone. For the first time, not a yogurt but a smooth and delectable dairy dessert made with 75% skimmed milk* accompanies a crunchy side.
“And we’re delighted to have brand ambassador Nicole Scherzinger on board for the third year to help us spread the message of Püd Corner’s Müllerliciousness!”
Consumers can choose from the chocolate dairy dessert with milk and white chocolate coated crispy balls, toffee flavour dairy dessert with milk chocolate digestive pieces, and chocolate dairy dessert with crunchy white chocolate coated flakes.
The variants are available in 4 packs with a RRP of £2.49 per pack and are on shelf now.
[1] Nielsen data to 31st Jan
*dessert made with over 75% skimmed milk from concentrate
Topics
Müller UK & Ireland Group
Müller UK & Ireland Group is wholly owned by the Unternehmensgruppe Theo Müller. It has 19 sites nationwide and employs almost 6,000 people across four business units: Müller Dairy, Müller Wiseman Dairies, Müller Minsterley and TM Telford.
Based in Market Drayton, Müller Dairy is the UK's leading yogurt manufacturer, with major brands such as Müller Corner, Müllerlight and Müller Rice.
Müller Wiseman Dairies processes and delivers around 30% of the fresh milk consumed in Britain every day and is famous for its black & white cow-print branding. In December 2013, the business formally opened a major new state of the art butter-making plant in Shropshire, with the capacity to produce up to 45,000 tonnes of salted, unsalted and lactic butter each year.
Müller Minsterley is our facility near Shrewsbury at which chilled desserts including Cadbury Bubbles of Joy, Pots of Joy, Layers of Joy and Twin-pot products are produced under a license from Cadbury.
TM Telford is a state of the art yogurt production facility in Telford, Shropshire which is focused on the development of the company's presence in the UK private label yogurt market.
To make its range of dairy products, the company buys milk from more than 1,200 British dairy farmers, all of whom are Red Tractor Farm Assured.
Müller Wiseman Milk Group Dairy members elect a representative farmer board which works with the company to discuss milk supply issues, including the Group's commitment to maintain a competitive milk price and contractual position.
