Press release -
Go Nuts for Cadbury Pots of Joy!
Cadbury Pots of Joy chilled desserts get a nutty new addition to their delectable range!
Cadbury Roses, the ever popular chocolate assortment range, has expanded into the chilled dessert category with Roses branded Cadbury Pots of Joy. Following the launch of Strawberry Dream in May, now Hazel Whirl is being transformed into a delicious little Pot of Joy!
Cadbury Hazel Whirl Roses Pots of Joy is made up of three delicious layers- hazelnut flavour fondant, a centre of chopped hazelnuts, all topped off with a layer of a creamy, chocolaty dessert, made with Cadbury chocolate and whipping cream. It is truly irresistible!
Cadbury Pots of Joy are produced under a licence from Cadbury at Müller Minsterley, the chilled desserts facility near Shrewsbury.
Michael Inpong, Müller Dairy’s Marketing and R&D Director, says:
“Cadbury Pots of Joy chilled desserts are the perfect size for consumers to get their sweet treat fix. The addition of nuts to our new Hazel Whirl variant breaks up the smooth texture adding more variety and excitement to the ever popular range.”
March was a record month for Cadbury Chilled Desserts and Cadbury Pots of Joy. Cadbury continue to be number one in the chilled desserts category with 11.9%[i] value share. Cadbury Pots of Joy have had a phenomenal year and March saw value sales reach nearly £2million[ii].
The delicious new variant joins Strawberry Dream Roses Pots of Joy in the Roses sub-range and will be available in stores from June 16th in packs of two with an RRP of £1.29 and in packs of four with an RRP of £2.49.
[i] Nielsen 4 WE 29.03.14
[ii] Nielsen 4 WE 29.03.14
Topics
Müller UK & Ireland Group
Müller UK & Ireland Group is wholly owned by the Unternehmensgruppe Theo Müller. It has 19 sites nationwide and employs almost 6,000 people across four business units: Müller Dairy, Müller Wiseman Dairies, Müller Minsterley and TM Telford.
Based in Market Drayton, Müller Dairy is the UK's leading yogurt manufacturer, with major brands such as Müller Corner, Müllerlight and Müller Rice.
Müller Wiseman Dairies processes and delivers around 30% of the fresh milk consumed in Britain every day and is famous for its black & white cow-print branding. In December 2013, the business formally opened a major new state of the art butter-making plant in Shropshire, with the capacity to produce up to 45,000 tonnes of salted, unsalted and lactic butter each year.
Müller Minsterley is our facility near Shrewsbury at which chilled desserts including Cadbury Bubbles of Joy, Pots of Joy, Chocolate Trifle and Twin-pot products are produced under a license from Cadbury.
TM Telford is a state of the art yogurt production facility in Telford, Shropshire which is focused on the development of the company's presence in the UK private label yogurt market.
To make its range of dairy products, the company buys milk from more than 1,200 British dairy farmers, all of whom are Red Tractor Farm Assured.
Müller Wiseman Milk Group Dairy members elect a representative farmer board which works with the company to discuss milk supply issues, including the Group's commitment to maintain a competitive milk price and contractual position.
