Press release -
Get Inspired this Spring With Müllerlight!
The UK’s number one fat-free yogurt brand Müllerlight is encouraging consumers to get INSPIRED this spring, with an exciting range of new flavours – all at 99 calories or less!
First up is the exotic Müllerlight Inspired By Bali Coconut with a hint of Lime limited edition single pot. The exotic flavour combination and packaging takes inspiration from the tropical island of Bali and is designed to let consumers’ taste buds travel!
Next, Müllerlight are letting consumers have their cake AND eat it with two brand new 6-packs – the delicious Dessert Inspired and scrumptious Cheesecake Inspired, again all at 99 calories or less and fat free.
Dessert Inspired will contain three Apple Pie flavour and three Banoffee Pie flavour yogurts, while Cheesecake Inspired will feature three Strawberry Cheesecake flavour and three new-and-improved Lemon Cheesecake flavour yogurts, both with real cake pieces.
Michael Inpong, Müller Dairy Marketing and R&D Director said: “Müllerlight has had a great start to 2014 already - in January this year the brand delivered a record retail value of £15.4m![1] It is the third biggest brand in Chilled Yogurt and Pot Desserts and is driving category growth, so we know consumers love it.
“Inspired By Bali, Dessert Inspired and Cheesecake Inspired Müllerlight yogurts will offer consumers new taste sensations we know they’ll love, all at 99 calories or less and fat free.”
Inspired by Bali (Single 175g pot RRP 69p) will replace the current Rhubarb flavour Müllerlight. Both Dessert Inspired and Cheesecake Inspired 6-packs have an RRP of £3.89. All will launch into stores from March 16th.
[1] Nielsen w/e 01.02.14
Topics
Müller UK & Ireland Group
Müller UK & Ireland Group is wholly owned by the Unternehmensgruppe Theo Müller. It has 19 sites nationwide and employs almost 6,000 people across four business units: Müller Dairy, Müller Wiseman Dairies, Müller Minsterley and TM Telford.
Based in Market Drayton, Müller Dairy is the UK’s leading yogurt manufacturer, with major brands such as Müller Corner, Müllerlight and Müller Rice.
Müller Wiseman Dairies processes and delivers around 30% of the fresh milk consumed in Britain every day and is famous for its black & white cow-print branding.
Müller Minsterley is our facility near Shrewsbury at which chilled desserts including Cadbury Mousse, Trifle and Twin-pot products are made which Müller sells under an exclusive license from Cadbury.
TM Telford is a state of the art yogurt production facility in Telford, Shropshire which is focused on the development of the company’s presence in the UK private label yogurt market.
To make its range of dairy products, the company buys milk from more than 1,200 British dairy farmers, all of whom are Red Tractor Farm Assured.
Müller Wiseman Milk Group Dairy members elect a representative farmer board which works with the company to discuss milk supply issues, including the Group’s commitment to maintain a competitive milk price and contractual position.
