Press release -
Double the Indulgence from Müller Corner de Luxe
Double up on indulgence this January with Müller Corner de Luxe’s delectable new flavours - mouth-watering Mississippi Mud Pie and rich Rum and Raisins.
The classic Müller Corner Mississippi Mud Pie was first launched in 1997 and sold almost 12 million pots. Now, back by popular demand, we’ve given the iconic flavour a de Luxe makeover. This time around the indulgent yogurt contains two sensational layers of toffee and coffee yogurt on a chocolate underlayer, with a side of dark chocolate biscuit pearls infused with coffee.
Brand new rich and delicious Rum and Raisins flavour contains a sumptuous rum flavour yogurt, again with a devilishly-dark chocolate underlayer, with a side of rum-infused milk chocolate-coated raisins…They’re Müllerlicious!
Müller Dairy’s Marketing and R&D Director, Michael Inpong says:
“The launch of Corner de Luxe in 2013 was a runaway success and since then the brand has performed exceptionally well. However, we know it’s important to refresh flavours to keep consumers coming back for more.
“In the past, Mississippi Mud Pie has had been an extremely popular flavour and it still has its own Facebook page[1] with nearly 1,000 fans! We are thrilled to be bringing it back, this time into the de Luxe family, along with the delicious new addition, Rum and Raisins.”
Since the indulgent Corner de Luxe range launched last year it has sold over 16 million pots with a retail sales value of £9.5m. This has helped to put Müller Corner back to the number one brand in chilled yogurts and pot desserts ahead of its competitors by over £12m over the last 12 months.[2]
Made with real whipping cream, the two luxurious flavours will join sumptuous Marc de Champagne, delectable After Dinner Mint, indulgent Irish Cream and magnificent Crème Praline. Rum and Raisins will replace Coconut Dream.
Müller Corner de Luxe Mississippi Mud Pie and Rum and Raisins flavours are available from January in packs of 2 with an RRP of £1.69.
[1] https://www.facebook.com/groups/169171496949/
[2] Nielsen MAT 7/12/13
Topics
Müller UK & Ireland Group
Müller UK & Ireland Group is wholly owned by the Unternehmensgruppe Theo Müller. It has 19 sites nationwide and employs almost 6,000 people across four business units: Müller Dairy, Müller Wiseman Dairies, Müller Minsterley and TM Telford.
Based in Market Drayton, Müller Dairy is the UK’s leading yogurt manufacturer, with major brands such as Müller Corner, Müllerlight and Müller Rice.
Müller Wiseman Dairies processes and delivers around 30% of the fresh milk consumed in Britain every day and is famous for its black & white cow-print branding.
Müller Minsterley is our facility near Shrewsbury at which chilled desserts including Cadbury Mousse, Trifle and Twin-pot products are made which Müller sells under an exclusive license from Cadbury.
TM Telford is a state of the art yogurt production facility in Telford, Shropshire which is focused on the development of the company’s presence in the UK private label yogurt market.
To make its range of dairy products, the company buys milk from more than 1,200 British dairy farmers, all of whom are Red Tractor Farm Assured.
Müller Wiseman Milk Group Dairy members elect a representative farmer board which works with the company to discuss milk supply issues, including the Group’s commitment to maintain a competitive milk price and contractual position.
