Press release -
Cadbury Twin Pots Launch Two Brand New Additions
Cadbury chilled desserts are expanding their twin pots range with two delicious, exciting new variants- Pebbles Twin Pot and Marvellous Mix Ups Banana Sour Fudge!
Cadbury Pebbles Twin Pot desserts mark an exciting new brand extension for the Cadbury Pebbles confectionary range. The sweet treat has been given a dessert makeover comprising of Cadbury milk chocolate dessert with a side of Cadbury milk chocolate pieces, coated with a crispy shell.
Next up is a sour addition to the Marvellous Mix Ups sub range. The wacky yet wonderful, Banana Sour Fudge flavour, will join Marvellous Mix Ups Fruity Jelly Popping Candy and Marvellous Mix Ups Cherry Cola Fizz. The new dessert comprises of Cadbury milk chocolate dessert with a side of milk chocolate coated butter candy, banana flavour candied fudge pieces and raspberry flavour sour candy balls- A unique combination to surprise and excite consumers!
Michael Inpong, Müller Dairy’s Marketing and R&D Director, says:
“Consumers continue to crave creative and innovative ideas within chilled desserts, and Cadbury Twin Pots allows us to inject excitement into the range providing consumers with more and more delicious options to try.
“Banana Sour Fudge is a brand new flavour like nothing we’ve launched before, and this innovative point of difference is sure to make it a big hit with consumers.”
Cadbury chilled desserts have had a phenomenal year, having climbed to the top spot in the chilled desserts category, with value sales soaring to over £55million[i]. The twin pot range is also doing well with value sales in the last twelve months reaching over £27million which equates to nearly 40million[ii] pots sold.
Cadbury chilled desserts are produced by Müller at Minsterley, near Shrewsbury, under a licence from Cadbury. Cadbury Pebbles and Marvellous Mix Ups Banana Sour Fudge are available in Asda and will be released to other retailers from 15th September onwards. The pots will be sold as singles with an RRP of £0.79.
[i] Nielson MAT TY WE 19.07.14
[ii] Nielson MAT TY WE 21.06.14
Topics
Müller UK & Ireland Group
Müller UK & Ireland Group is wholly owned by the Unternehmensgruppe Theo Müller. It has 19 sites nationwide and employs almost 6,000 people across four business units: Müller Dairy, Müller Wiseman Dairies, Müller Minsterley and TM Telford.
Based in Market Drayton, Müller Dairy is the UK's leading yogurt manufacturer, with major brands such as Müller Corner, Müllerlight and Müller Rice.
Müller Wiseman Dairies processes and delivers around 30% of the fresh milk consumed in Britain every day and is famous for its black & white cow-print branding. In December 2013, the business formally opened a major new state of the art butter-making plant in Shropshire, with the capacity to produce up to 45,000 tonnes of salted, unsalted and lactic butter each year.
Müller Minsterley is our facility near Shrewsbury at which chilled desserts including Cadbury Bubbles of Joy, Pots of Joy, Layers of Joy and Twin-pot products are produced under a license from Cadbury.
TM Telford is a state of the art yogurt production facility in Telford, Shropshire which is focused on the development of the company's presence in the UK private label yogurt market.
To make its range of dairy products, the company buys milk from more than 1,200 British dairy farmers, all of whom are Red Tractor Farm Assured.
Müller Wiseman Milk Group Dairy members elect a representative farmer board which works with the company to discuss milk supply issues, including the Group's commitment to maintain a competitive milk price and contractual position.
