Press release -
Cadbury Twin Pot Desserts get a Marvellous Mix-Up!
Roll up, Roll up! Cadbury, the number one brand in chilled desserts[i], is injecting some marvellous magic into their twin pot range!
The exciting new addition to the Cadbury twin pot desserts range - Marvellous Mix-Ups Fruity Jelly Popping Candy - contains a delicious smooth chocolate dessert (made with melted Cadbury milk chocolate) and a marvellous mix of fruity jelly pieces and popping candy on the side. It’s a combination that’s sure to cause an explosion of deliciousness!
The new taste sensation marks a brand extension for Cadbury Marvellous Mix-Ups. It’s hoped that by injecting the same experiential nature into desserts Cadbury will shake up the Chilled Desserts Category and offer consumers the chance to experience a unique indulgent treat.
Müller Dairy’s Marketing and R&D Director, Michael Inpong says:
“Our new Marvellous Mix-Ups twin pots not only add a touch of excitement to the Chilled Desserts Category, but the launch will help build on the success of the Cadbury desserts range overall, and meet consumer demand for new indulgent treats.”
“This is only the start of what is going to be a year bursting with delicious new flavours, textures and launches for the Cadbury desserts range.”
Cadbury, the number one brand in Chilled Desserts, have had a fantastic year with value sales soaring to £54million, as well as selling over 108 million total pots[ii] in the last twelve months.
Cadbury Marvellous Mix-Ups are produced at Müller Minsterley- the chilled desserts facility near Shrewsbury at which the Cadbury chilled desserts, including Cadbury Mousse, Trifle and Pots of Joy products are made, which Müller sells under a licence from Cadbury.
Cadbury Marvellous Mix-Ups Fruity Jelly Popping Candy will be available as singles with an RRP £0.79 from 16th March.
[i] Nielsen data to 02.01.14
[ii] Nielsen data to 02.01.14
Topics
Müller UK & Ireland Group
Müller UK & Ireland Group is wholly owned by the Unternehmensgruppe Theo Müller. It has 19 sites nationwide and employs almost 6,000 people across four business units: Müller Dairy, Müller Wiseman Dairies, Müller Minsterley and TM Telford.
Based in Market Drayton, Müller Dairy is the UK’s leading yogurt manufacturer, with major brands such as Müller Corner, Müllerlight and Müller Rice.
Müller Wiseman Dairies processes and delivers around 30% of the fresh milk consumed in Britain every day and is famous for its black & white cow-print branding.
Müller Minsterley is our facility near Shrewsbury at which chilled desserts including Cadbury Mousse, Trifle and Twin-pot products are made which Müller sells under an exclusive license from Cadbury.
TM Telford is a state of the art yogurt production facility in Telford, Shropshire which is focused on the development of the company’s presence in the UK private label yogurt market.
To make its range of dairy products, the company buys milk from more than 1,200 British dairy farmers, all of whom are Red Tractor Farm Assured.
Müller Wiseman Milk Group Dairy members elect a representative farmer board which works with the company to discuss milk supply issues, including the Group’s commitment to maintain a competitive milk price and contractual position.
