Press release -
Cadbury Twin Pot Desserts Get a Cherry Cola Fizz Mix-Up
Cadbury has conjured up even more marvellous magic into their twin pot dessert range with the launch of their Limited Edition Marvellous Mix-Ups Cherry Cola Fizz.
The fantastic new variant follows on from the launch of Marvellous Mix-Ups Fruity Jelly Popping Candy in April. The tasty twin pot contains a smooth chocolate dessert, made with Cadbury milk chocolate, with a side of fizzy cherry cola flavour pieces- a crazy combination to send taste buds into a frenzy!
Cadbury Dairy Milk Marvellous Mix-Ups Cherry Cola Fizz continues the brand extension from Cadbury Dairy Milk Marvellous Mix-Ups. By bringing the combination of fun and wacky flavoured ingredients into desserts, Cadbury adds another dimension to the chilled desserts category which offers consumers new taste sensations.
Cadbury Dairy Milk Marvellous Mix-Ups desserts are produced under a license from Cadbury at Müller Minsterley, the chilled desserts facility near Shrewsbury.
Michael Inpong, Müller Dairy’s Marketing and R&D Director says:
“The delicious new Marvellous Mix-Ups range continues to shake up the chilled desserts category. Consumers crave new indulgent treats and transforming their favourite confectionery treat into a dessert allows consumers another way to enjoy their treat.
“Last year was a fantastic year for Cadbury desserts with value sales soaring to £54million[i]. We are determined to build on the brand’s success and make 2014 an even better year with lots more product launches.”
Cadbury Twin Pot desserts are worth almost £30 million and have sold almost 45 million pots in the last 12 months which has helped the Cadbury brand become number one in the Chilled Desserts Category[ii].
Cadbury Limited Edition Marvellous Mix-Ups Cherry Cola Fizz will be available from 5th May as single pots with an RRP of £0.79.
[i] Nielsen data 02.01.14
[ii] Nielsen 52 w/e 01.03.14
Topics
Müller UK & Ireland Group
Müller UK & Ireland Group is wholly owned by the Unternehmensgruppe Theo Müller. It has 19 sites nationwide and employs almost 6,000 people across four business units: Müller Dairy, Müller Wiseman Dairies, Müller Minsterley and TM Telford.
Based in Market Drayton, Müller Dairy is the UK’s leading yogurt manufacturer, with major brands such as Müller Corner, Müllerlight and Müller Rice.
Müller Wiseman Dairies processes and delivers around 30% of the fresh milk consumed in Britain every day and is famous for its black & white cow-print branding. In December 2013, the business formally opened a major new state of the art butter-making plant in Shropshire, with the capacity to produce up to 45,000 tonnes of salted, unsalted and lactic butter each year.
Müller Minsterley is our facility near Shrewsbury at which chilled desserts including Cadbury Mousse, Trifle and Twin-pot products are made which Müller sells under license from Cadbury.
TM Telford is a state of the art yogurt production facility in Telford, Shropshire which is focused on the development of the company’s presence in the UK private label yogurt market.
To make its range of dairy products, the company buys milk from more than 1,200 British dairy farmers, all of whom are Red Tractor Farm Assured.
Müller Wiseman Milk Group Dairy members elect a representative farmer board which works with the company to discuss milk supply issues, including the Group’s commitment to maintain a competitive milk price and contractual position.
