Press release -
Cadbury Double up the Indulgence with TWO New Layered Desserts
Cadbury chilled desserts are set to double the indulgence in their Layers of Joy range with the launch of two new delectable variants- Layers of Joy Caramellionaire and Layers of Joy Black Forrest.
Cadbury Layers of Joy Caramellionaire is the first new edition to join the Cadbury Layers of Joy range, following the re-branding of Cadbury Chocolate Trifle to Cadbury Layers of Joy in June. The irresistible dessert comprises of four delicious layers to create a truly mouth-watering treat: shortcake biscuit at the heart, surrounded by smooth layers of Cadbury milk chocolate mousse, rich caramel dessert and white chocolate mousse.
Next up is the truly irresistible Cadbury Layers of Joy Black Forrest, made up of black cherry compote, with a layer of chocolate chip cookie, mixed with Cadbury milk chocolate dessert and all topped off with cream.
Michael Inpong, Müller Dairy's Marketing and R&D Director, says:
“The Cadbury Layers of Joy range represents the next step for Cadbury chilled desserts building on the success of our smooth dessert ranges. Layers of Joy offers new texture and flavour combinations to excite fans of Cadbury chilled desserts.
“Cadbury chilled desserts are perfect for consumers to enjoy a chocolate treat and these two new additions will provide consumers with the perfect options to dive deeper into indulgence.”
Cadbury desserts hold the top spot in the Chilled Desserts Category with a 10.2%[i] value share. Over the last twelve months value sales soared to over £55million[ii] which equates to over 115 million[iii] pots sold.
Cadbury chilled desserts are produced by Müller at Minsterley, near Shrewsbury, under a licence from Cadbury. Cadbury Layers of Joy Caramellionaire and Cadbury Layers of Joy Black Forrest will be available on a rolling basis from now. Cadbury Layers of Joy Black Forrest will be exclusively available in Asda and available to other multiples from 15th September. Both SKUs will be available in twin packs with an RRP £1.19.
[i] Nielsen MAT TY WE 19.07.14
[iii] Nielsen MAT TY WE 19.07.14
Topics
Müller UK & Ireland Group
Müller UK & Ireland Group is wholly owned by the Unternehmensgruppe Theo Müller. It has 19 sites nationwide and employs almost 6,000 people across four business units: Müller Dairy, Müller Wiseman Dairies, Müller Minsterley and TM Telford.
Based in Market Drayton, Müller Dairy is the UK's leading yogurt manufacturer, with major brands such as Müller Corner, Müllerlight and Müller Rice.
Müller Wiseman Dairies processes and delivers around 30% of the fresh milk consumed in Britain every day and is famous for its black & white cow-print branding. In December 2013, the business formally opened a major new state of the art butter-making plant in Shropshire, with the capacity to produce up to 45,000 tonnes of salted, unsalted and lactic butter each year.
Müller Minsterley is our facility near Shrewsbury at which chilled desserts including Cadbury Bubbles of Joy, Pots of Joy, Layers of Joy and Twin-pot products are produced under a license from Cadbury.
TM Telford is a state of the art yogurt production facility in Telford, Shropshire which is focused on the development of the company's presence in the UK private label yogurt market.
To make its range of dairy products, the company buys milk from more than 1,200 British dairy farmers, all of whom are Red Tractor Farm Assured.
Müller Wiseman Milk Group Dairy members elect a representative farmer board which works with the company to discuss milk supply issues, including the Group's commitment to maintain a competitive milk price and contractual position.
