Press release -
6 Million Pots Sold in 4 Weeks! Nicole Scherzinger brings Müllerlicious Glamour to Bliss Corner Celebration Day!
Superstar Nicole Scherzinger surprised and delighted Müller Dairy colleagues with an on site visit to celebrate the phenomenal success of Müller Bliss Corner.
The face of Müller Corner arrived at the Market Drayton factory last week to meet with employees from across the business to help them celebrate the huge success of Müller Bliss Corner, which has sold 6m pots since its launch a month ago![1]
The thick and indulgent whipped Greek style yogurt is a breakthrough for the UK’s number one yogurt brand, Müller Corner, offering consumers a brand new taste experience, dipping their spoon in the whipped, creamy Greek Style yogurt and then into the delicious fruit compote.
Michael Inpong, Müller Dairy’s Marketing and R&D Director said: “Bliss Corner is a huge hit with consumers, and another truly fantastic achievement for the brand.
“At Müller we know that innovation is crucial in capturing the interest and excitement of consumers.
“Following our other successful launches in Corner – Kids Corner and de Luxe Corner – Bliss Corner builds further innovation and excitement in the category, and again offers consumers a completely new taste experience.
“It was great to have Nicole spend time with all the people who helped bring Bliss Corner to market. At Müller, everything we do is a team effort, and from those who bring in the milk, to those in production, development, packaging and sales, it’s crucial that this is recognised.”
The launch is supported by a £5m ongoing advertising campaign which will last till the end of the year.
[1] Internal figures
Topics
Müller UK & Ireland Group
Müller UK & Ireland Group is wholly owned by the Unternehmensgruppe Theo Müller. It has 19 sites nationwide and employs almost 6,000 people across four business units: Müller Dairy, Müller Wiseman Dairies, Müller Minsterley and TM Telford.
Based in Market Drayton, Müller Dairy is the UK's leading yogurt manufacturer, with major brands such as Müller Corner, Müllerlight and Müller Rice.
Müller Wiseman Dairies processes and delivers around 30% of the fresh milk consumed in Britain every day and is famous for its black & white cow-print branding. In December 2013, the business formally opened a major new state of the art butter-making plant in Shropshire, with the capacity to produce up to 45,000 tonnes of salted, unsalted and lactic butter each year.
Müller Minsterley is our facility near Shrewsbury at which chilled desserts including Cadbury Bubbles of Joy, Pots of Joy, Layers of Joy and Twin-pot products are produced under a license from Cadbury.
TM Telford is a state of the art yogurt production facility in Telford, Shropshire which is focused on the development of the company's presence in the UK private label yogurt market.
To make its range of dairy products, the company buys milk from more than 1,200 British dairy farmers, all of whom are Red Tractor Farm Assured.
Müller Wiseman Milk Group Dairy members elect a representative farmer board which works with the company to discuss milk supply issues, including the Group's commitment to maintain a competitive milk price and contractual position.
