Müller has announced approval from the Competition and Markets Authority (CMA) regarding its agreement to acquire Yew Tree Dairy.
Due to complete by the end of October, the acquisition will see Müller use Yew Tree Dairy’s milk powder production capabilities to grow its export business, drive supply chain resilience and secure a positive future for the British dairy industry.
Once complet
Müller Yogurt & Desserts has expanded its portfolio to include two new Müller Light Protein Pudding SKUs, optimising its range and attracting new customers to the brand. The launch of this new product complements the new and improved Müller Light recipe and rebrand which took place in June and its supporting £8m marketing campaign.
With the protein segment growing at four times the rate of
Long-term brand partnership targets health-conscious consumers
In a first for the UK dairy industry, Müller Yogurt & Desserts will roll out NaviLens codes across all its branded products, increasing accessibility for blind and partially sighted (BPS) people.
Müller UK & Ireland is inviting applications for the third cohort of its Next Generation initiative as the business continues to drive supply chain resilience and reduce carbon emissions.
Müller Yogurt & Desserts is revitalising its classic Müller Light yogurt with an optimised product and supporting marketing campaign, repositioning the brand and adapting to consumer desires for more positive and uplifting options within the segment.
Müller has reached an agreement to acquire Yew Tree Dairy, subject to approval from the Competition and Markets Authority.
Müller Yogurt & Desserts is continuing its successful partnership with international footballer Declan Rice, launching a new wave of its ‘Rice, Rice Baby’ campaign to promote Müller Rice Protein and drive growth in the category.
The seven-figure campaign, which begins on Monday 3 June, builds on the previous Müller Rice campaign first launched in November 2022 which re-worked the iconic 90
Today, Müller milkshake brand FRijj launches its first new ad campaign in eight years, created by Müller’s creative agency of record VCCP London, marking Müller’s move to continue to significantly invest in a major brand refresh.
The campaign aims to dramatise what happens when the nation feels ‘the URjj’, playing FRijj’s distinctive tagline ‘Feel the URjj’ - a line that has been in place for
Müller Yogurt & Desserts is targeting further growth in the flavoured milk category with the launch of large ‘take home’ Müller FRijj cartons.
For the first time, Müller Vitality plant-based will be available to the out of home sector. Müller is offering the product in a 3kg bulk pouch format with separate mixable sauce - a first for the sector.
Müller Yogurt & Desserts has teamed up with Shropshire Wildlife Trust (SWT) to provide the charity with vital funding to support the local community and create learning opportunities in schools.
In the first partnership of its kind for the charity, the funding from Müller will see an education officer from the Trust spend time in Shropshire’s Lantern Academy over the coming year, upskilli
