News archive

Introduction of Müller Light Protein Pudding is latest move in vision to transform the yogurt and desserts health category

11 September 2024 09:08

Müller Yogurt & Desserts has expanded its portfolio to include two new Müller Light Protein Pudding SKUs, optimising its range and attracting new customers to the brand. The launch of this new product complements the new and improved Müller Light recipe and rebrand which took place in June and its supporting £8m marketing campaign.
With the protein segment growing at four times the rate of

Müller and Myprotein announce collaboration on tasty high-protein range

5 September 2024 09:42

Long-term brand partnership targets health-conscious consumers

Müller partners with NaviLens to increase accessibility for blind and partially sighted people

11 July 2024 11:00

In a first for the UK dairy industry, Müller Yogurt & Desserts will roll out NaviLens codes across all its branded products, increasing accessibility for blind and partially sighted (BPS) people.

Müller targets supply chain resilience and emissions reductions through relaunched Next Generation initiative

2 July 2024 11:07

Müller UK & Ireland is inviting applications for the third cohort of its Next Generation initiative as the business continues to drive supply chain resilience and reduce carbon emissions.

Müller targets category growth with Müller Light relaunch

11 June 2024 11:07

Müller Yogurt & Desserts is revitalising its classic Müller Light yogurt with an optimised product and supporting marketing campaign, repositioning the brand and adapting to consumer desires for more positive and uplifting options within the segment.

Müller confirms acquisition of Yew Tree Dairy

5 June 2024 13:02

Müller has reached an agreement to acquire Yew Tree Dairy, subject to approval from the Competition and Markets Authority.

Müller launches new wave of Rice, Rice Baby campaign to continue growth ahead of summer of football

31 May 2024 11:15

Müller Yogurt & Desserts is continuing its successful partnership with international footballer Declan Rice, launching a new wave of its ‘Rice, Rice Baby’ campaign to promote Müller Rice Protein and drive growth in the category.
The seven-figure campaign, which begins on Monday 3 June, builds on the previous Müller Rice campaign first launched in November 2022 which re-worked the iconic 90

Embrace ‘the URjj’: Müller dramatises the moment ‘the URjj’ takes over with missing FRijj bottles across special-build OOH sites

8 May 2024 11:16

Today, Müller milkshake brand FRijj launches its first new ad campaign in eight years, created by Müller’s creative agency of record VCCP London, marking Müller’s move to continue to significantly invest in a major brand refresh.
The campaign aims to dramatise what happens when the nation feels ‘the URjj’, playing FRijj’s distinctive tagline ‘Feel the URjj’ - a line that has been in place for

Müller targets category growth with take home FRijj format

25 March 2024 12:09

Müller Yogurt & Desserts is targeting further growth in the flavoured milk category with the launch of large ‘take home’ Müller FRijj cartons.

Müller Vitality plant-based launches into out of home sector

18 March 2024 13:00

For the first time, Müller Vitality plant-based will be available to the out of home sector. Müller is offering the product in a 3kg bulk pouch format with separate mixable sauce - a first for the sector.

Müller Yogurt & Desserts partners with Shropshire Wildlife Trust to fund learning in local schools

7 March 2024 15:02

Müller Yogurt & Desserts has teamed up with Shropshire Wildlife Trust (SWT) to provide the charity with vital funding to support the local community and create learning opportunities in schools.
In the first partnership of its kind for the charity, the funding from Müller will see an education officer from the Trust spend time in Shropshire’s Lantern Academy over the coming year, upskilli

Richard Williams appointed CEO of Müller Yogurt & Desserts

4 March 2024 11:42

Unternehmensgruppe Theo Müller has appointed Richard Williams as Chief Executive Officer of Müller Yogurt & Desserts (MYD) in the UK & Ireland.