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Embrace ‘the URjj’: Müller dramatises the moment ‘the URjj’ takes over with missing FRijj bottles across special-build OOH sites

Embrace ‘the URjj’: Müller dramatises the moment ‘the URjj’ takes over with missing FRijj bottles across special-build OOH sites

Today, Müller milkshake brand FRijj launches its first new ad campaign in eight years, created by Müller’s creative agency of record VCCP London, marking Müller’s move to continue to significantly invest in a major brand refresh.
The campaign aims to dramatise what happens when the nation feels ‘the URjj’, playing FRijj’s distinctive tagline ‘Feel the URjj’ - a line that has been in place for

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