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Müller launches new wave of Rice, Rice Baby campaign to continue growth ahead of summer of football

Müller launches new wave of Rice, Rice Baby campaign to continue growth ahead of summer of football

Müller Yogurt & Desserts is continuing its successful partnership with international footballer Declan Rice, launching a new wave of its ‘Rice, Rice Baby’ campaign to promote Müller Rice Protein and drive growth in the category.
The seven-figure campaign, which begins on Monday 3 June, builds on the previous Müller Rice campaign first launched in November 2022 which re-worked the iconic 90