From the 1st of April, the UK’s favourite great-tasting and fat free Müllerlight yogurts will undergo a sleek new make over.
The most successful brand in the category over the past 12 months, Müllerlight recently registered its highest 4 weekly value share at 15.3% in January 2013, and in the last month its share hit the 16% mark for the first time in the last 3 years. [1] It’s clear that consu
Dairy farmers throughout Britain are being offered the opportunity to realise their aspirations with Müller.
The company has signalled its intention to be the UK’s largest and most successful dairy company by launching a major drive to substantially increase the direct supply of milk to the company from new suppliers as well as from existing non-aligned Müller Wiseman Milk Group (MWMG) members
Dairy farmers who supply Müller UK & Ireland Group now and in the future will be covered by the Voluntary Code of Practice, the company has confirmed.
And Müller has reaffirmed its commitment to offering a market leading ‘clean’ milk price with no member retentions, capital levies, balancing or haulage charges.
Pete Nicholson, Agricultural Affairs Manager for Müller Wiseman Dairies sai
Delicious, thick and creamy tasting Müllerlight Greek Style yogurt has won a top consumer choice award less than a year after launch… And it’s not a myth!
Scooping the title of Product of the Year for 2013 in the Healthy Yogurt Category marks another milestone for the brand which has already clocked up sales on over 61 million pots[1] in just 42 weeks.
Launched in March 2012 – the biggest la
Delicious, thick and creamy tasting Müllerlight Greek Style yogurt has won a top consumer choice award less than a year after launch… And it’s not a myth! Scooping the title of Product of the Year for 2013 in the Healthy Yogurt Category marks another milestone for the brand which has already clocked up sales on over 61 million pots[1] in just 42 weeks.
Müller Dairy is announcing an exciting extension to its hugely successful Müller Corner range with the launch of a new Müller Kids Corner.
The new range consists of three varieties; Müller Kids Corner Football (Vanilla flavour yogurt with black and white chocolate coated cereal footballs), Müller Kids Corner Lots of Love (Strawberry flavour yogurt with pink and white chocolate coated cereal hea
Fresh milk trucks and tankers with distinctive black and white cow-print branding will continue to be seen every day in Britain’s towns and cities after Robert Wiseman Dairies has completed its rebranding to become Müller Wiseman Dairies.
The name and identity of Robert Wiseman Dairies is being refreshed after Müller UK & Ireland Group acquired the fresh milk company earlier this year.