Press release -
Müllerlight launches gin & tonic inspired yogurt
Müller, the nation’s favourite yogurt brand[1] has launched its first ever gin & tonic inspired yogurt.
Made with milk from British farms, Müllerlight Gin & Tonic[2] inspired yogurt is fat free, high in protein and contains 0% added sugar[3].
With the launch, the Official Yogurt of British Athletics[4] is continuing with its strategy to add inspiration to its core range of branded yogurts, Müllerlight and Müller Corner, as it targets category growth.
Müllerlight Gin & Tonic inspired yogurt is available now in Tesco and in Asda from 21 October. It is available in six pack format (x3 Gin & Tonic flavour yogurt and x3 Pink Gin & Elderflower flavour yogurt) and the RRP is £3.
The launch will be supported by an ongoing multimedia campaign, featuring Müller brand ambassador, Katarina Johnson-Thompson.
Michael Inpong, Chief Marketing Officer at Müller said:
“Müllerlight is one of the nation’s favourite yogurt brands[5], but with constant shifting consumer behaviour, we need to find smart ways to grow the brand and drive category growth.
“We’ve already strengthened the core with a new and improved recipe, and we’re launching two new limited editions, Müllerlight Irish Coffee Flavour Yogurt and Müllerlight Mince Pie Flavour Yogurt.
“We’re also launching disruptive innovations like Müllerlight Amore, and bringing Müllerlight into a segment, where it has been absent, with our first ever range of natural yogurt. Whether eaten on its own, or with fruit, nuts, or granola, we think Müllerlight Natural and Müllerlight Greek Style Natural appeal to everyone, especially those following various weight management programmes.
“Müller is here to add taste to everyday life, and we know that Müllerlight shoppers enjoy eating our yogurts throughout the day. Gin is the UK’s favourite spirit[6], and now people can enjoy the taste in a yogurt that is also fat free, high in protein and contains 0% added sugar.”
[1] Britain’s Biggest Brands, The Grocer 2019
[2] Contains 0.5% gin
[3] Contains naturally occurring sugars
[4] Official Yogurt as Proud Sponsor of British Athletics and Athletics Ireland
[5] Nielsen |Total GB | Value Sales | 52 w/e 18th May 2019
[6] Kantar - https://uk.kantar.com/consumer/leisure/2018/the-rise-of-gin-in-the-uk/
Topics
Müller UK & Ireland is wholly owned by Unternehmensgruppe Theo Müller which employs 24,000 people throughout Europe. In the UK, Müller develops, manufactures and markets a wide range of branded and private label dairy products made with milk from more than 1,650 British farmers.
The Müller brand is ranked at No.9 in The Grocer’s Top 100 list of Britain’s Biggest Brands, and is also the 8th most chosen brand in the UK, picked from shelves more than 217 million times each year. Müller UK & Ireland comprises three business units:
Müller Milk & Ingredients is Britain’s largest producer of branded and private label fresh milk, cream, butter and ingredients products, with a network of dairies and depots servicing customers throughout the country.
Müller Yogurt & Desserts is the UK’s leading yogurt manufacturer responsible for major brands like Müllerlight, Müller Corner and Müller Rice. It produces chilled desserts under licence from Mondelez International and supplies the UK private label yogurt market from a dedicated, state of the art yogurt facility.
Milk & More delivers daily essentials to more than 500,000 homes in England, via a network of 53 local fulfilment centres. The milkman is arguably the original home delivery service and Milk & More is ensuring that this great British tradition continues to flourish.
Müller is an Official Supporter of British Athletics and Athletics Ireland. With branding and activation rights for five events in 2019, Müller aims to empower consumers to make active and healthy lifestyle choices.
For further information, see Müller Now, our first ever industry report.
