Press release -
Müller adds taste to life with its first ever fat free SKYR yogurt
The number one dairy brand in the UK[1] has launched its first ever fat free SKYR yogurt, Müllerlight SKYR, supported by a new marketing and on pack campaign starring World Champion Heptathlete and Müllerlight brand ambassador, Katarina Johnson-Thompson.
Following the recent launch of Müller Corner Icelandic Style SKYR, which was the dairy company’s first ever SKYR product, Müller is continuing to target the SKYR market while shaking up the super thick yogurt segment.
With Müllerlight SKYR, the business is continuing with its strategy to add further inspiration to its core range of branded yogurts.
The thick and creamy tasting recipe contains 14g of protein per pot, the dairy company’s highest ever per portion. It is also fat free, contains 0% added sugar[2] and is 90kcal or less per pot.
Müllerlight SKYR is available in two 150g variants: strawberry & acai and salted caramel flavour, in Asda, Morrisons and Tesco from 12 October. The RRP is £1.25.
The new campaign featuring Katarina Johnson-Thompson, which will go live in early 2021, will include print advertising and social media.
Michael Inpong, Strategy and Marketing Director at Müller Yogurt & Desserts said:
“We know that consumers and customers are always looking for new and exciting products from well-known and trusted yogurt brands. As the nation’s favourite, and a consumer centric organisation, we’re working really hard to adapt and improve our Müllerlight range to meet changing shopper needs.
“We have had really positive feedback on our recent Müller Corner Icelandic Style SKYR launch, so we are confident in our taste-led approach.
“Müllerlight has had its challenges, but during a difficult period for the nation people looked for trusted and well-known brands, and ate more meals and snacks at home. We continued to heavily support our branded portfolio during this time and saw positive volume growth across our Müllerlight range[3].
“It is an iconic product within a competitive category, and with our first-class product innovation, capabilities and marketing campaigns, I’m confident that with this launch we can not only shake up, but grow the diet and low fat yogurt market.”
[1] Brand Footprint – The British ranking of the most chosen dairy brands - https://kantar.turtl.co/story/british-dairy-brand-footprint/page/1
[2] Contains naturally occurring sugars
[3] 10% volume growth – Kantar, 12 w/e % change vs pre lockdown
Topics
Müller UK & Ireland is wholly owned by Unternehmensgruppe Theo Müller which employs 24,000 people throughout Europe. In the UK, Müller develops, manufactures and markets a wide range of branded and private label dairy products made with milk from 1,600 farmers in Britain.
Müller is ranked at No.12 in The Grocer’s Top 100 list of Britain’s Biggest Brands, and it is also Britain’s most chosen dairy brand, picked from shelves more than 182 million times each year. Müller UK & Ireland comprises three business units:
Müller Milk & Ingredients is Britain’s largest producer of branded and private label fresh milk, cream, butter and ingredients products, with a network of dairies and depots servicing customers throughout the country.
Müller Yogurt & Desserts is the UK’s leading yogurt manufacturer responsible for major brands like Müllerlight, Müller Corner and Müller Rice. It produces chilled desserts under licence from Mondelez International and supplies the UK private label yogurt market from a dedicated, state of the art yogurt facility.
Milk & More delivers daily essentials to more than 500,000 homes in England, via a network of 53 local fulfilment centres. The milkman is arguably the original home delivery service and Milk & More is ensuring that this great British tradition continues to flourish.
Müller is an Official Supporter of British Athletics and Athletics Ireland and is a title partner for 12 world-class events throughout 2020, 2021 and 2022. Müller aims to add taste to life and inspire people to live happier and healthier lifestyles.
